Email marketing is here to stay and if you’re not growing your list or optimising your email marketing efforts then you’re missing out on potential sales. 72% of people prefer to receive promotional content through email. You may be thinking - well we’re doing what you’re saying but we’re not getting anywhere. It’s unfortunately true, anything worth having doesn’t come easy and slapping it on as an opt-in just doesn’t cut it.
Let’s see how you can grow your email list.
The ultimate basic step. You need to know your audience. Who do you want on your list? Seems like a simple question doesn’t it but you can easily mess up. Depending on what you’re selling, that’s where you need to know. Things like discounts - it may turn off your ideal buyer or it may entice them. Once you’ve defined, you can customise - just like a good tailor with a suit. Better messaging will turn a list into sales and that’s the real carrot that the donkey goes after, isn’t it?
Segment & Personalise like there’s no tomorrow
This is the first thing you need to do from the get go - segment and personalise your email list. Use the power of automation combined with the charm of tagging to base your list on your consumers’ actions.
Segmenting your list and personalising it will help you grow it faster because you won’t be losing as many subscribers each time you send an email their way. Relevancy is key, target who they are and what they want from your business.
People are hesitant to give out their information. It’s understandable. There’s a good chance your consumers’ have had some negative experiences with other companies after giving out their email addresses. A few bad apples ruined it for the rest of us. They got a hold of people’s email information and went a little too far with the spamming. Your consumers’ do not want many emails.
Even though it’s a little tough to get the emails, get creative. Give them an incentive to giving you their email. Make it personal, like we said earlier - get to know them. Inform them, they’re not ignorant. They’re savvy so keep in concise. And finally, respect their inbox. No spamming, there’s enough of that going on in the online world.
And as always, if you need a little guidance. Clerk.io is always here!