Target and grow your ideal customer base

Powerful and easy-to-use segmentation helps you find the perfect product for your audiences. Uncover new profitable audiences and present them with an offer you know they'll love - all with the click of a button.

With just a few clicks we can now find segments that are readily available for the whole marketing department.
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Pierguido Maestro

CEO, Ecomarket

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A toolbox of segmentation magic

Work smarter, not harder with relevance at scale


Segment by product interest

Create perfect up- and cross-selling campaigns for custom audiences based on their interests in specific products or categories using simple keywords and filters.

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Target by customer type

Customize your messaging, frequency, and offers you send out based on how often your audience segment purchases and the expected order value.


Reach out at specific customer life cycles

Base your next marketing initiative on the stage your segmented customers are in. Slipping away? Automatically activate a win-back flow or retarget with personalized ads.

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Filter by price sensitivity

Segment your product offerings or create similar audiences on ad platforms for customers you know are more likely to purchase cheaper or more expensive products.


Segment by order history

Create audiences based on their order history such as order count, avg value, time window, and more to find relevant recipients for your campaigns.

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Omnichannel targeting

Grow your customer base, enhance your data, and target the right people at the right time, across multiple channels by syncing your audiences with your Ad, ESP, and CRM platforms.

Real-time audience insights

Actionable feedback to better understand what and who drives conversions

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The all-in-one audience segmentation engine

Customer importance

Audiences based on purchase frequency split into VIPs, Frequent Buyers, Loyal Customers & One-Time Buyers.

Predicted lifetime value

Find your most valuable audiences to target through the estimated remaining lifetime value of each.

Product interest

Segment by Interested In, Purchased, and Haven't Purchased across all product parameters using keywords and filters.

Life cycle

Segment customer activity based on their regular purchase pattern from Just Ordered, Active, Slipping Away, & Lost.

Centralized developer logs

Fully detailed developer logs on events from your connected sources and data syncs for instant debugging across channels.

Omnichannel audiences

Target and grow your customer base across omnichannel experiences with our ESP, CRM, Ad & Social integrations.

Growth monitor

View how your customer segments develop over time across life cycle and importance.

Order attributes

Segment using specific order information such as number of orders, date of order, average order value etc.

Price sensitivity

Segment based on sensitivity to product prices using data from order history and item price brackets.

Customer value vs. risk matrix

Visual overview of your most valuable customer segments vs. how likely you are to lose them.


Complete revenue attribution and impact statistics.

Health checks

Instant visual overview of how your store is connected and the quality of the data being fed to

Why E-commerce professionals love us

We asked our customers what changed for the better after using


With just a few clicks we can now answer complicated business queries and find segments that are readily available for the whole marketing department.

Pierguido Maestro

Just do it. Once you've tried you can't go back! During the last 3 months we've seen a significant effect of this amazing tool. I'll give my very best recommendations to everyone working with commerce.

Sara Schelde