Explore the key features of
our audience segmentation
Segment by product interest
Create perfect up- and cross-selling campaigns for custom audiences based on their interests in specific products or categories using simple keywords and filters.
Design highly effective and targeted up- and cross-selling campaigns tailored to specific customer segments using their interests in particular products or categories. You'll be able to utilize simple but powerful keywords and filtering options to precisely match customer preferences and behavior, allowing you to engage them with personalized offer. Ensure every customer or prospect receives relevant product recommendations, increasing the likelihood of conversion and boosting overall sales performance.
Target by customer type
Customize your messaging, frequency, and the offers you send based on how often your audience segment purchases and the expected order value.
This is the default text value
Reach out at specific customer life cycles
Base your next marketing initiative on the stage your segmented customers are in. Are they slipping away? Automatically activate a win-back flow or retarget with personalized ads.
Develop your next marketing campaigns by carefully considering the specific lifecycle stage each segmented customer is in. If they are showing signs of disengagement or declining activity, you can trigger an automated win-back campaign designed to rekindle their interest through personalized messages and offers. Or you could even retarget these customers with tailored ads that speak directly to their preferences, increasing the chances of re-engagement.
Clerk has transformed our online experience. The advanced search and personalized recommendations have not only increased our sales but also enriched the overall customer journey.
Filter and find audiences by price sensitivity
Segment your product offerings or create similar audiences on ad platforms for customers you know are more likely to purchase cheaper products or those more likely to splurge.
Segment your audiences by order history
Create audiences based on their order history such as order count, average value, time window, and more to find relevant recipients for your campaigns.
Build highly targeted audiences by analyzing their order history, including factors like total order count, average purchase value, frequency of orders within specific time frames, and other chosen metrics. This data-driven approach allows you to identify the most relevant recipients for your campaigns, ensuring that every segment receives tailored offers and messaging that aligns with their purchasing habits and behavior, ultimately increasing customer engagement and your conversion rates.
And some of the other features of Audience:
Customer base overview
The core Audience dashboard detailing how many customers are currently in each of the groups: One Time Buyer, Loyal Customer, Frequent Buyer and VIP.
Have/have not purchased
This helps you identify customers who have or have not bought a specific product or range of products.
Flexible product interest segmentation
Our tool provides multiple ways of choosing the group of products that customers might be interested in / have bought / not bought.
Website activity
This feature can be used for identifying segments based on when they were last seen on your website.
Omnichannel segmentation
Find and target audiences across multiple platforms including Email, Advertising and Social Media platforms.
Customer analytics
This dashboard shows insights for any of your created and segmented audiences so you can easily see how each is performing.
Life cycle
Discover and identify whether customers are likely to return to your webstore based on their normal purchasing habits.
The results speak for themselves
35.4
%
Increase in order value
1.23
Extra products
11.7
%
More subscribers
9.3
x
More likely to convert
Real averages across all e-commerce stores using Clerk vs. those who didn’t within the same quarter.
Want to see how Clerk's Audience works?
Simply request your personalized demo
Completely free of charge
Book the best suitable timeslot for you
See Clerk in action with your own products
No complex sales pitch, just a platform tour
"I don’t know if there is another system like Clerk. The all-in-one aspect of the platform is such a benefit, and you get more with the whole package."
Gert Pedersen, Owner of CTI Party
See how CTI Party increased their average order value, optimized the customer experience, and improved operational efficiency with Clerk.
Our solution is comprehensive
and future-proof
One unified platform
Clerk's real power shines when Search, Recommendations, Audience, and Email are combined, providing you with a single and cohesive platform to facilitate crucial e-commerce functionalities.
Completely cookieless
We prioritize user privacy, making the Clerk platform entirely cookieless and free from storing customer data. This ensures GDPR compliance and helps build trust with your customers.
Works out-of-the-box
Clerk works instantly with no learning period. You’ll see immediate results as it leverages prior buyer history and advanced AI algorithms to optimize your webstore.
Audience Segmentation Strategies
Key strategies for effective marketing campaigns
Learn the common pitfalls to avoid in audience segmentation
Unlock segmentation strategies and how to optimize your marketing spend
Discover Clerk's audience segmentation tool and the unique features it offers e-commerce businesses
