30 Must-Know Statistics on E-Commerce Product Recommendations

30 Ecommerce Product Recommendation Statistics You Should Know in 2025

To make these insights easier to scan, the statistics are grouped by theme, covering adoption, revenue impact, customer behavior, and the risks of poor personalization.

Market Growth and Adoption

1. The global recommendation engine market is projected to reach USD 15.13 billion by 2026, up from USD 2.12 billion in 2020, reflecting rapid adoption across ecommerce.

2. Around 71% of ecommerce sites use product recommendations, with adoption exceeding 90% on homepages in Nordic markets.

3. Despite their effectiveness, 81% of shoppers report not seeing recommendations on product listing pages, where discovery matters most.

4. 89% of digital businesses are actively investing in personalization, including brands such as Netflix, Sephora, and Coca-Cola.

Revenue and Sales Impact

1. 54% of retailers say product recommendations are a key driver of average order value.

2. Product recommendations account for just 7% of ecommerce traffic but generate 24% of orders and 26% of revenue.

3. Personalized recommendations drive over 35% of total purchases on Amazon.

4. Recommendation engines can contribute up to 31% of total ecommerce revenue.

5. Companies using advanced personalization report up to a 20x return on investment.

Customer Behavior and Engagement

1. Shoppers who click product recommendations are 4.5x more likely to add items to cart and complete a purchase.

2. Engaging with recommended products increases conversion rates by up to 70% within a session.

3. Even shoppers who do not convert after clicking recommendations are 20% more likely to return later.

4. 37% of shoppers who interact with recommendations return for a second visit, compared to 19% who do not.

5. 49% of consumers have purchased items they did not initially plan to buy after seeing personalized recommendations.

Consumer Preferences and Expectations

1. 91% of consumers are more likely to shop with brands that provide relevant recommendations.

2. 72% of consumers say they only engage with personalized content.

3. 52% of shoppers expect offers to always be personalized.

4. Personalized homepage promotions influence 85% of shoppers to purchase.

5. Personalized cart recommendations influence 92% of online shoppers.

B2B and Business Impact

1. 73% of B2B buyers expect personalized experiences similar to B2C ecommerce.

2. 98% of marketers say personalization strengthens customer relationships.

3. 84% of consumers say being treated like a person rather than a number is critical to earning their business.

The Cost of Poor Recommendations

1. 74% of consumers feel frustrated by non-personalized website content.

2. 66% say encountering irrelevant content would stop them from completing a purchase.

3. 47% of shoppers turn to competitors when recommendations are not relevant.

Marketing and Implementation Insights

1. 81% of shoppers say they are likely to purchase after receiving a personalized recommendation via email.

2. Nearly 90% of customers research products before buying, making content-based recommendations an important part of the buying journey.

How to Add Product Recommendations to Your Ecommerce Store

These statistics show a clear pattern: product recommendations influence how customers browse, decide, and buy.

If you want to increase conversions, grow average order value, and deliver more relevant shopping experiences, personalized product recommendations are one of the most effective tools available.

Book a demo to see how Clerk Recommendations can help turn browsing into buying.