Email Marketing Still Delivers Massive ROI

Ecommerce email delivers an average ROI of 36×—one of the highest across all channels.

Automated emails outperform campaigns: +52% higher open rates, +332% clicks, +2,361% conversions.

Triggered flows like cart abandonment and back-in-stock see open rates up to 59% and 5–10% conversion rates.

Personalized and dynamic content boosts engagement—80% of marketers report improved performance with real-time personalization.

These stats show email’s enduring value—and the power of smart execution.

How Clerk.io Makes Email Marketing Smarter

AI-Driven Product Recommendations: Clerk.io uses customer behavior and inventory data to embed dynamic recommendation blocks directly in emails—no manual updates needed.

Behavior-Based Triggers: Create automated flows like:

• Cart abandonment
• Browse/search abandonment
• Welcome & post-purchase emails
• Recurring newsletters and back-in-stock alerts

Each email is personalized with live product content at the right moment.

Measuring What Matters

Clerk.io goes beyond opens and clicks, giving you:

• Revenue per email
• A/B test performance insights
• Segment-level analytics
• ROI-driven dashboards—email tied directly to sales, not just engagement.

Best Practices for Ecommerce Email Marketing

• Segment dynamically—VIPs, at-risk, first-time buyers.
• Use AI recommendation blocks in every email.
• Automate key flows like browse/cart abandonment.
• A/B test subjects and content — let AI surface winners.
• Track revenue outcomes, not vanity metrics.