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Email Marketing Still Delivers Massive ROI

Ecommerce email delivers an average ROI of 36×—one of the highest across all channels.

Automated emails outperform campaigns: +52% higher open rates, +332% clicks, +2,361% conversions.

Triggered flows like cart abandonment and back-in-stock see open rates up to 59% and 5–10% conversion rates.

Personalized and dynamic content boosts engagement—80% of marketers report improved performance with real-time personalization.

These stats show email’s enduring value—and the power of smart execution.

How Clerk.io Makes Email Marketing Smarter

AI-Driven Product Recommendations: Clerk.io uses customer behavior and inventory data to embed dynamic recommendation blocks directly in emails—no manual updates needed.

Behavior-Based Triggers: Create automated flows like:

  • Cart abandonment
  • Browse/search abandonment
  • Welcome & post-purchase emails
  • Recurring newsletters and back-in-stock alerts

Each email is personalized with live product content at the right moment.

Measuring What Matters

Clerk.io goes beyond opens and clicks, giving you:

  • Revenue per email
  • A/B test performance insights
  • Segment-level analytics
  • ROI-driven dashboards—email tied directly to sales, not just engagement.

Best Practices for Ecommerce Email Marketing

  • Segment dynamically—VIPs, at-risk, first-time buyers.
  • Use AI recommendation blocks in every email.
  • Automate key flows like browse/cart abandonment.
  • A/B test subjects and content — let AI surface winners.
  • Track revenue outcomes, not vanity metrics.

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