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Previously, we’ve unfolded the 8 secret tricks Amazon applies to increase traffic, drive sales and optimize conversion rates. But there's another thing that Amazon is particularly good at which contributes to the brand's success... Email marketing 📧!

Frankly speaking, email marketing is something most e-commerce businesses are doing and/or should be doing. With an excellent ROI of 4400%, email is proven to be the most cost-efficient digital marketing channel 💰.

For more on the stats and latest trends proving the effectiveness of email marketing for 2021 and beyond, check out our latest article.

In this post, we’ll uncover the 3 top-secret ways to do your email marketing effectively, just like Amazon.

1. Personalized Subject Lines

What could be the best way to assure nobody will open your email? Simply make it look like they are not the only one who has received it 😂.

Did you notice that whenever Amazon sends you an email, they usually start the subject line or the email itself with your name 👀?

amazon personalized email subject lines

A personalized subject line generates a clear relevance to that recipient. Therefore, it can better catch their attention amongst the numerous emails they receive every day. In practice, this is pretty easy to do as long as you have the names associated with your newsletter subscribers. So, make sure to include a 'first name' field in your newsletter signup too!

The best part is this relatively low-effort strategy works super well! Emails with personalized subject lines are 26% more likely to be opened 🥳.  

2. Consistent Templates & Branding

The consistency of email templates is a crucial part of consistent email branding 💡. The look, tone, and feel of your emails should be consistent and comply with your brand's fonts, colors, graphics, and personality. As we know, consumers prefer to interact with brands that they can easily recognize and/or already know.

Amazon email template

For example, whenever Amazon sends out a newsletter with products (mostly algorithm-based, which is part of their product recommendation system), they set up the templates to look like search results. This makes the customer feel like they are on Amazon’s website, which is familiar to them. Most importantly, the customers do not get confused. They’re familiar with the design of the content, which means that they know where to click and do not need to waste time figuring out what they are looking at, what to do next, and who might have sent it.

3. Customized Email Content

Wondering how you can motivate your email subscribers to interact - and potentially make a purchase?

Only send them emails that are the most relevant to them. Simple as that. If you deliver relevant, personalized content that the recipient likes, they will become more likely to buy something and stay subscribed to your email list.

amazon relevant content

The figure above displays how Amazon achieves personalization and relevance, which can be a daunting task for smaller e-commerce businesses. Don’t worry, Clerk can help you with that 💪!

Powered by cutting-edge AI technology, Clerk allows e-commerce stores to generate highly personalized, relevant email content based on a number of behavioral data (visitor's click history, order history, search history, etc.) as well as product data (best sellers, trending, best-cross sell products, etc.). Being the #1 rated e-commerce personalization platform, powers 2,500 + webshops worldwide to automatically improve CX, increase sales, and drive revenue.

💡 If you want to learn more about Clerk's industry-leading email product, check out our customer success story on how Ugleunger uses Clerk to create highly-targeted automated emails to save time and drive sales.

I hope this article helped you learn more about how Amazon has become the most successful e-commerce business in the world, and more importantly, how to apply this knowledge to make your business become a strong competitor. I guarantee that if you implement these tactics, you will see your email marketing performance improve in no time.

Implementing changes to your e-commerce business can be difficult, but Clerk will always be here to help! Get started by scheduling a meeting with one of our specialists today.

email icon in red

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