The busiest time of the year is coming to an end. By now you’ve probably reached your goals and beyond. All the stress and hard work you put in through 2018 has paid off. Your employees have worked hard, your customers are satisfied and the numbers are looking good. It’s time to celebrate!
Why not set yourself up for even more success to start 2019? We have gathered the best tips to help you begin the year with a bang.
Engage inactive customers
Just because some shoppers didn’t make it to your site this season, doesn’t mean they don’t like what you have to offer or aren't loyal customers.
Growing your customer base is always important but you should keep in mind that acquiring new customers can be 7x more costly than retaining existing ones. Customers get easily distracted. Especially at this time of the year. So don’t hesitate to re-engage them with your new year promotions. This can have a huge impact on your business. Brands that re-engage will with their customers have as much as 76% of their revenue from repeat customers.
Update your customers
A different way to engage customers following the new year theme is to celebrate your successes with them. You can also reflect on the year past and your exciting plans for the year ahead. With follow-up emails, you can ask customers for reviews to use on your site.
Invite customers back to your store
Similar to reactivating dormant customers, invite customer back to your store with kind gestures and gentle reminders. You can do this with postcards, which many shoppers find to be a touching gesture. Include a promotional code or upcoming deals and customers are sure to visit your store. As always, emails with personalized recommendations don’t fail to engage customers and draw them to your webshop.
Put these tips into action and get your business ready to start the year ahead. Also, remember to give yourself break and enjoy and celebrate your wins.