There’re two types of visitors in your webshop: the browser and the searcher. Comparatively, searchers are more likely to convert than browsers, as people who use the site search already have a specific product in mind to buy. In fact, site searchers are generally 2-3x more likely to convert 🛍.

Don't underestimate the importance of having a well-functioning and optimized internal site search on your e-commerce website. Because it's a deciding factor between a happy returning customer and a frustrated customer that will never come back!

In this post, we will uncover 5 advanced ways to optimize your webshop’s internal site search 🤩

Sounds interesting? Let’s dive right in!

3. Save missed revenues with typo tolerance

Did you know that approximately 25% of all site search queries on e-commerce websites are misspelled?

Misspelling is a much bigger problem than what most e-commerce companies anticipate 🚨. Just think about it: You’re losing sales, and it is not because of your own mistake! How frustrating is it 😩

With Clerk, it will no longer be a problem. Clerk Search’s “Typo Tolerance” feature enables you to save misspelled searches and accordingly save those revenues 💰. With Clerk, you can always deliver the correct search result every time, even when customers misspell or create typos. Here's an example of how Clerk Search still presents the right results when a customer misspells "truffle":

typo tolerance

👉 Learn more about Clerk Search’s “Typo Tolerance” functionality right here.

5. Use content recommendations to assist customers’ product research

Recent research demonstrates that nearly 90% of customers do research before making a purchase. Including content in your search results provides customers with the opportunity to do their research (comparing products, features, prices, etc.) while remaining on your site. However, if you don’t provide customers with a natural next step once they have explored your content, you risk losing them 😔

As the example below presents, Clerk's "Content Search" feature allows you to display relevant blog posts and articles in search results for your customers wanting to do a little extra reading before clicking 'add to basket' 🛒:

content search

Combining these five Clerk Search functionalities can help you optimize the site search and ultimately provide customers with a more seamless shopping experience on your website. Want to optimize the internal site search on your e-commerce site? Get started by talking to one of our specialists today 👨💻👩💻.