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Black Friday is one of, if not the most significant shopping events of the year. For e-commerce businesses, it presents a golden opportunity to boost your sales and revenue. However, the key to a successful Black Friday campaign lies in early preparation, because you need to know that Black Friday starts long before the actual day.

By informing your customers early and planning well in advance, you can ensure that your e-commerce store is primed and ready to take full advantage of the Black Friday frenzy.

In this article, we'll explain the importance of informing your customers early, so you can better prepare your webstore for Black Friday.

Why you should inform your customers early with clear communication.

The first thing you should know is that you should never underestimate the power of early contact with your customers.

Informing your customers, as early as October, or even September, can help them keep your store at the forefront of their minds when deciding upon Black Friday Deals. Many shoppers use Black Friday sales to strategically plan wish lists and purchase items for the December holiday season. And, if they know what your webstore offers early, they can easily plan around this. 

Early promotion also gives your webstore that competitive edge, especially when competition during this period is incredibly strong. You don’t want to be lost in the ocean of Black Friday promotions and sales.

How can you reel in your customers through email marketing?

The easiest way is to send your customers Black Friday-related newsletters and emails. It’s vital that up until the day itself, you are consistent with your communication to help spread the word and ramp up excitement for your customers. 

Whether you are using Clerk’s Email product or your own provider, automating your email marketing will ensure you can save time on manually drafting up these emails, and focus your attention on other areas (like the ones listed here), especially when time is limited.

The 1:1 product recommendations within the emails will also ensure all email correspondence with your customers is completely and individually personalized! Another great way to ensure higher conversion rates during this promotional period. 

This is just the first step in preparing your webstore for Black Friday. In this next blog, learn the 10 steps you should take to ensure you are more than ready for the upcoming shopping and Holiday periods.

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