How to increase your profits with Amazon's 1998 upsell tactic

Amazon’s recommendations AI drives 35% of their sales. Learn how to upsell and cross-sell just like them!

Trusted by 2.5k+ e-commerce leaders


Learn where the profit really comes from!

DID YOU KNOW?

Most stores miss the hidden profit in second and third basket items

Most online stores lose money on one-product orders because all fixed costs, like shipping, ads, and support are tied to the entire order, not each item.

Profit happens when customers add a second or third product:

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Shipping stays the same

Support costs barely rise

Extra items are rarely returned

Second and third items, like accessories or add-ons, boost margins because the only cost is the product itself. Yet many stores miss this profit opportunity by skipping the upsell moment.

AMAZON'S 3 STEP UPSELL TACTIC

Amazon solved this issue with an upsell page that still drives revenue today

Instead of leaving customers on the product page or sending them directly to the cart, Amazon shows a special page that:

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Present smart alternatives when items are unavailable to retain customer interest

Offers a quick path to checkout, with a prominent button

Recommends additional products like frequently bought together, accessories, or popular items

This approach feels helpful, not pushy, and appears at the right moment—boosting both conversion rates and average order value.

STEAL AMAZON'S UPSELLING STRATEGY!

Create your own Amazon-like upsell page using Clerk.io

Clerk.io makes it easy to create a high-converting upsell page with many personalized recommendation sliders that cater to different shopper behaviors, for example:

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Product-based: Suggest accessories or bundles related to the item just added (e.g., a lock for a new bike)

Cart-based: Recommend items that complement the full basket (e.g., a tie with a suit and shoes)

History-based: Show repeat buys or relevant products for logged-in users

This setup works instantly—even for anonymous users—without cookies, and delivers even smarter results for logged-in shoppers. It’s quick to launch, simple to manage, and built to grow your revenue.

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"Best e-commerce tool on the market. Clerk.io is in my experience the best tool for product recommendations and search."

Nikolaj from Teeshoppen

Clerk has transformed our online experience. The advanced search and personalized recommendations have not only increased our sales but also enriched the overall customer journey.

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Massimo Lasorsa
E-commerce Manager, Dudubags

Once we implemented the functions it has worked from day one, strengthening our branding and market reach to see growth rates ranging from 70% to 100% year on year.

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Jimmy Håkansson
CEO, Gallerix

The benefits since implementing Clerk have been numerous. It saves manual time through automation and everything is much more dynamic now.

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Anders Jonsson
E-commerce Manager, Eva Solo

WHY AN UPSELL PAGE IS SO IMPACTFUL

Shoppers want this.
And it works!

Shoppers today expect a smooth and helpful shopping experience, just like they get on Amazon. That means:

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69% expect Amazon-like buying experiences

59% prefer sites with personalized suggestions

40% have bought more thanks to personalization

That’s why adding a personalized page right after someone clicks “Add to Cart” works so well. It’s a small change that makes a big impact.

"Their product recommendations raise our average basket size by now 22%!"

Daniel Johannesen,
Owner, Watery.dk

SET UP ONCE, AND LET AI DO THE WORK!

Watch your orders get bigger!

Clerk.io starts personalizing right away, even for anonymous visitors, by tracking what they click without using cookies.

It’s fast to implement, easy to maintain, and designed to drive more revenue.

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Works from first click

No learning period

Leverages prior buyer history

"Clerk.io is just really good at learning our customers' patterns and recommending what's relevant for them."

Rasmus Serup,
Hairlust

Some of the Recommendations logics you can place on your webstore:

Best sellers

Displays the items that have been selling most for the longest amount of time.

Hot products

Shows the items that have started selling more recently than they previously have done, often within a short period of time.

Newest products

Your customers will see the products most recently added to your webstore.

Best sellers in category

Display the items within a category that has been sold across the most amount of orders for the longest period of time.

Best alternative products

This logic displays the most similar and popular items, based on whichever product is viewed.

Most sold with

Encourage customers to buy more products by grouping the items that often sell together.

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Visitor recommendations

This recommendations slider will display the most relevant items based on a visitor's click history.

Visitor alternatives

Show the best alternatives to whatever a visitor has recently browsed.

Recently purchased products

Display the products that have most recently been bought by another customer.

More than just a tool

The results speak for themselves

35.4

%

Increase in order value

1.23

Extra products

11.7

%

More subscribers

9.3

x

More likely to convert

Real averages across all e-commerce stores using Clerk vs. those who didn’t within the same quarter.

Want to see how Clerk's Recommendations work?

Simply request your personalized demo

Completely free of charge

Book the best suitable timeslot for you

See Clerk in action with your own products

No complex sales pitch, just a platform tour

Not like the rest

Our solution is comprehensive
and future-proof

One unified platform

Clerk's real power shines when Search, Recommendations, Audience, and Email are combined, providing you with a single and cohesive platform to facilitate crucial e-commerce functionalities.

Completely cookieless

We prioritize user privacy, making the Clerk platform entirely cookieless and free from storing customer data. This ensures GDPR compliance and helps build trust with your customers.

Works out-of-the-box

Clerk works instantly with no learning period. You’ll see immediate results as it leverages prior buyer history and advanced AI algorithms to optimize your webstore.

Free e-book

Master E-commerce Success

Strategies, insights and the impact of personalized Recommendations

Learn how Clerk's Recommendations sliders function

Uncover the difference between standard recommendations and Clerk's AI-powered tool

See why product recommendations are critical to your e-commerce success