Learn where the profit really comes from!
Most stores miss the hidden profit in second and third basket items
Most online stores lose money on one-product orders because all fixed costs, like shipping, ads, and support are tied to the entire order, not each item.
Profit happens when customers add a second or third product:
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Shipping stays the same
Support costs barely rise
Extra items are rarely returned
Second and third items, like accessories or add-ons, boost margins because the only cost is the product itself. Yet many stores miss this profit opportunity by skipping the upsell moment.
Amazon solved this issue with an upsell page that still drives revenue today
Instead of leaving customers on the product page or sending them directly to the cart, Amazon shows a special page that:
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Present smart alternatives when items are unavailable to retain customer interest
Offers a quick path to checkout, with a prominent button
Recommends additional products like frequently bought together, accessories, or popular items
This approach feels helpful, not pushy, and appears at the right moment—boosting both conversion rates and average order value.
Create your own Amazon-like upsell page using Clerk.io
Clerk.io makes it easy to create a high-converting upsell page with many personalized recommendation sliders that cater to different shopper behaviors, for example:
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Product-based: Suggest accessories or bundles related to the item just added (e.g., a lock for a new bike)
Cart-based: Recommend items that complement the full basket (e.g., a tie with a suit and shoes)
History-based: Show repeat buys or relevant products for logged-in users
This setup works instantly—even for anonymous users—without cookies, and delivers even smarter results for logged-in shoppers. It’s quick to launch, simple to manage, and built to grow your revenue.
"Best e-commerce tool on the market. Clerk.io is in my experience the best tool for product recommendations and search."
Clerk has transformed our online experience. The advanced search and personalized recommendations have not only increased our sales but also enriched the overall customer journey.
Shoppers want this.
And it works!
Shoppers today expect a smooth and helpful shopping experience, just like they get on Amazon. That means:
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69% expect Amazon-like buying experiences
59% prefer sites with personalized suggestions
40% have bought more thanks to personalization
That’s why adding a personalized page right after someone clicks “Add to Cart” works so well. It’s a small change that makes a big impact.
"Their product recommendations raise our average basket size by now 22%!"
Watch your orders get bigger!
Clerk.io starts personalizing right away, even for anonymous visitors, by tracking what they click without using cookies.
It’s fast to implement, easy to maintain, and designed to drive more revenue.
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Works from first click
No learning period
Leverages prior buyer history
"Clerk.io is just really good at learning our customers' patterns and recommending what's relevant for them."
Some of the Recommendations logics you can place on your webstore:
Best sellers
Displays the items that have been selling most for the longest amount of time.
Hot products
Shows the items that have started selling more recently than they previously have done, often within a short period of time.
Newest products
Your customers will see the products most recently added to your webstore.
Best sellers in category
Display the items within a category that has been sold across the most amount of orders for the longest period of time.
Best alternative products
This logic displays the most similar and popular items, based on whichever product is viewed.
Most sold with
Encourage customers to buy more products by grouping the items that often sell together.
Visitor recommendations
This recommendations slider will display the most relevant items based on a visitor's click history.
Visitor alternatives
Show the best alternatives to whatever a visitor has recently browsed.
Recently purchased products
Display the products that have most recently been bought by another customer.
The results speak for themselves
35.4
%
Increase in order value
1.23
Extra products
11.7
%
More subscribers
9.3
x
More likely to convert
Real averages across all e-commerce stores using Clerk vs. those who didn’t within the same quarter.
Want to see how Clerk's Recommendations work?
Simply request your personalized demo
Completely free of charge
Book the best suitable timeslot for you
See Clerk in action with your own products
No complex sales pitch, just a platform tour
Our solution is comprehensive
and future-proof
One unified platform
Clerk's real power shines when Search, Recommendations, Audience, and Email are combined, providing you with a single and cohesive platform to facilitate crucial e-commerce functionalities.
Completely cookieless
We prioritize user privacy, making the Clerk platform entirely cookieless and free from storing customer data. This ensures GDPR compliance and helps build trust with your customers.
Works out-of-the-box
Clerk works instantly with no learning period. You’ll see immediate results as it leverages prior buyer history and advanced AI algorithms to optimize your webstore.
Loved by thousands of E-Commerce brands
Master E-commerce Success
Strategies, insights and the impact of personalized Recommendations
Learn how Clerk's Recommendations sliders function
Uncover the difference between standard recommendations and Clerk's AI-powered tool
See why product recommendations are critical to your e-commerce success
