New Feature: Automatic Store Description for Clerk.io Chat

Why the store description matters

Clerk.io Chat already has access to your product catalog, order data, and conversation logic. What the store description adds is business identity — who the store is, what it sells in broad terms, and how it operates.

That context shapes how Chat introduces itself, handles questions it cannot answer from the catalog alone, and represents the store accurately in every conversation. Chat detects and responds in whatever language the shopper writes in — the store description makes sure those responses reflect the right business, not a generic one.

Until now, merchants had to write it themselves. That step is now gone.

What we added

Auto-generation on first enable
When Clerk.io Chat is switched on for the first time, Clerk.io fetches the store’s homepage and extracts the key content — title, meta description, headings, body text — then combines it with store metadata: name, platform, language, and currency. A language model turns that into a clean 2–4 sentence description in the store’s own language. It saves directly. Nothing for the merchant to do.

"Generate with AI" button in Chat settings
Already live? The Clerk.io Chat configuration page now includes a "Generate with AI" button. After a rebrand, a catalog expansion, or a move into a new market — it runs the same process on demand and shows the result before saving. Always a chance to review before anything goes live.

Frequently Asked Questions

Does it generate every time Clerk.io Chat is enabled?
No. It runs once on first enable and stays in place until the merchant regenerates it manually.

Can I edit the description after it is generated?
Yes. Merchants can adjust the wording or add detail directly in Clerk.io Chat settings at any time.

Does regenerating it affect Chat immediately?
Once saved, the updated description is used by Chat going forward.