How AI-Powered Discovery Helps Customers Explore 18,000+ Products at Aart de Vos

Aart de Vos offers more than 18,000 art supplies online. Its catalog covers paints, brushes, paper, canvases, and specialized materials for many creative techniques.

The Danish art supplies store already had a product-filtering system that gave customers a structured way to explore this large assortment. By adding Clerk.io’s AI-powered Search and Recommendations, the webshop created more ways for customers to find relevant products and discover items beyond their first search.

The impact can be seen across the customer journey. Products found through Clerk.io appeared in 71% of tracked orders and accounted for 75% of all tracked products sold.

Adding AI-powered discovery to an established filtering experience

Some customers visit Aart de Vos with a specific product in mind. Others start with a technique, material, or creative project and need help finding the right items.

The store’s existing product filters give customers a structured way to narrow the catalog. Clerk.io complements this setup by supporting the first stage of product discovery.

Clerk.io Search connects customers with relevant products based on their queries. Once they reach a category or results page, the existing filters help them refine the selection by product attributes.

This creates a clear path from an initial search to a focused selection of suitable products.

Clerk.io’s Instant Search connects customers with relevant products as they type, including searches that contain a spelling mistake.

“Our existing product filters gave customers a structured way to navigate the catalogue. Clerk.io’s Search and Recommendations complement that experience by helping customers discover relevant products throughout their journey.”

- Manu, Owner, Aart de Vos

Using Recommendations for intelligent merchandising

Product discovery continues after a customer reaches a product page.

Clerk.io Recommendations surfaces related products, alternatives, and items that other customers have purchased. This gives shoppers more ways to explore the catalog based on the product they are already viewing.

For an art supply webshop, these connections can be especially useful. A customer viewing paint may also need brushes, paper, canvases, or materials suited to the same technique.

Recommendations help Aart de Vos show relevant product connections across its catalog and introduce shoppers to items they may not have found through their original search.

Clerk.io’s Recommendations use different merchandising logics to surface relevant alternatives and complementary products throughout the customer journey.

“Recommendations help our customers discover relevant additions to their purchase. This creates a more complete shopping journey and makes more of our extensive assortment visible.”

- Manu, Owner, Aart de Vos

Clerk.io-discovered products appeared across most tracked orders

Products found through Clerk.io appeared in 71% of tracked orders.

Clerk.io-discovered products also accounted for 75% of all tracked products sold. In total, 4,275 out of 5,729 tracked products sold were found through Clerk.io Search or Recommendations.

These figures show that Clerk.io plays a central role in how customers explore the Aart de Vos webshop. Search helps customers reach relevant products, and Recommendations gives them more opportunities to continue discovering the catalog.

Larger baskets and higher order values

Orders containing products found through Clerk.io had a 12% higher average order value than other tracked orders.

The average basket size increased from 5 to 5.5 products when an order contained Clerk.io-discovered products. This equals 0.5 more products per order and a 10% larger basket.

Visitors who interacted with Clerk.io Search or Recommendations also converted at a higher rate. Their conversion rate reached 3.2%, compared with 0.6% for visitors who did not interact with a Clerk.io element.

The Clerk.io dashboard reports a 476% relative difference between these two visitor groups.

Making webshop data easier to understand with Ask Clerk.io

Aart de Vos has also shared positive feedback about Ask Clerk.io.

Ask Clerk.io lets ecommerce teams explore their store data using natural-language questions. This provides a simpler way to investigate performance, find useful patterns, and spot areas that may need attention.

Search and Recommendations help customers discover products. Ask Clerk.io supports the team behind the webshop by making performance data easier to explore.

“Ask Clerk.io gives us a more accessible way to explore our performance and understand what is happening across the webshop. It makes complex data easier to work with and helps us identify where to focus next.”

- Manu, Owner, Aart de Vos

Making a large catalog easier to explore

Aart de Vos combines its existing product filters with Clerk.io Search and Recommendations to help customers explore more than 18,000 products.

The results include:

• 75% of tracked products sold were found through Clerk.io
• 71% of tracked orders included a Clerk.io-discovered product
• 12% higher average order value
• 10% larger average basket
• 476% relative difference in conversion between visitors who interacted with Clerk.io and those who did not

The existing filters help customers refine their options. Clerk.io Search helps them reach relevant products, and Recommendations introduces them to more of the catalog. Ask Clerk.io gives the ecommerce team a simpler way to explore the data behind that customer journey.