Search, Recommendations and Chat in Action: Equishop’s 23.9% Larger Baskets

Equishop offers premium horse equipment, riding clothing, saddles and horse-care products. The company also provides saddle fitting and rider-safety services, and describes itself as the largest Equishop shop in Poland.

Choosing the right Equishop product depends on more than a customer’s preferred style. The horse’s needs, the rider’s experience, the fit, safety requirements and intended use can all affect the decision.

Helping shoppers narrow down their options

Equishop offers a wide range of specialist products, from saddles and riding helmets to clothing and horse-care equipment. Customers may arrive with a clear idea of what they need, or they may be searching for a product based on a specific feature, brand or intended use.

Clerk.io Search helps shoppers reach relevant products from their queries and move more directly through Equishop’s catalogue. This gives customers a clearer starting point when comparing products and looking for the right option for their horse or riding style.

Clerk.io Search helps Equishop shoppers move from a specific query to relevant equestrian products.

Across visitors who interacted with a Clerk.io element, the conversion rate was 1.3%, compared with 0.4% among visitors who did not interact with one. This comparison reflects interactions with Clerk.io overall and is not specific to Search alone.

“Customers do not always arrive knowing the exact name of the product they need. They may be looking for a particular fit, feature or type of equipment. Search gives them a practical starting point, and it is encouraging to see a 1.3% conversion rate among visitors who interacted with a Clerk.io element, compared with 0.4% among those who did not.”

— Sebastian Morawiec, responsible for site, growth and integration at Equishop

Connecting related products

A customer looking at a saddle may also need a saddle pad, girth or other related equipment. Someone exploring riding clothing may want to compare complementary items or alternatives.

Clerk.io Recommendations helps Equishop connect these products throughout the webshop. By presenting related items alongside the product being viewed, Recommendations gives customers more ways to build a suitable selection whether that be on the product page or during the checkout process.

Clerk.io Recommendations presents alternative products alongside the item a shopper is viewing on Equishop’s product page, helping them compare similar options.

“On product pages, Recommendations help customers compare alternatives before committing to a purchase. Across orders containing products found through Clerk.io, the average order value was 7% higher, which highlights the value of helping shoppers explore relevant options.”

— Sebastian Morawiec, responsible for site, growth and integration at Equishop

Clerk.io Recommendations presents related products during Equishop’s checkout process, helping shoppers discover complementary items before completing their purchase.

“During checkout, Recommendations give customers one more opportunity to discover products connected to what they are already buying. Orders containing products found through Clerk.io had a 16% larger average basket, showing the potential value of making related products easy to find.”

— Sebastian Morawiec, responsible for site, growth and integration at Equishop

Giving customers another way to ask for guidance

Some Equishop purchases require more consideration than a simple product search. Customers may have questions about fit, use or which option is most suitable for their horse or riding style.

Clerk.io Chat gives shoppers another way to ask questions while exploring Equishop’s range. In the dashboard comparison, visitors who used Chat converted at 1.3%, compared with 0.2% among those who did not. Their average order value was 49.4% higher, and their average basket was 23.9% larger.

These comparisons are not from a controlled test, so they do not prove that Chat alone caused the differences. However, they show the potential value of giving shoppers guidance while they compare products, narrow down their options and decide what is right for them.

Clerk.io Chat gives Equishop shoppers another way to ask questions while exploring the range.

“Choosing equestrian equipment is rarely a one-click decision. Customers often need to think about fit, use and what is right for their horse. Chat gives them somewhere to ask those questions. Visitors who used Chat converted at 1.3%, compared with 0.2% for the rest of the store, and their average order value was 49.4% higher.”

— Sebastian Morawiec, responsible for site, growth and integration at Equishop

Support for managing a broader setup

Sebastian is responsible for Equishop’s site, growth and integration. With all five Clerk.io products in use, Search, Recommendations, Audience, Email and Chat, practical support helps the team manage the setup and make improvements across the webshop.

Equishop has expressed particular appreciation for those whose guidance gives the team greater confidence when working with the platform.

“Clerk.io includes many different functions, so having Gabriele, Santiago and Sladjan available to guide us makes it easier to manage the setup and get more from the tools.”

— Sebastian Morawiec, responsible for site, growth and integration at Equishop

Product-discovery results

The Clerk.io dashboard shows a difference between visitors who interacted with a Clerk.io element and those who did not. A “Clerk.io element” refers to any Clerk.io-powered feature on the website, such as Search, Recommendations or Chat.

Visitors who interacted with at least one Clerk.io element converted at 1.3%, compared with 0.4% among visitors who did not interact with one.

Orders containing products found through Clerk.io had:

• 7% higher average order value
• 16% larger average basket

These figures show differences between the visitor and order groups. They do not show that Clerk.io alone caused the change.

A more informed shopping journey

Equishop uses Search, Recommendations and AI Chat to support customers at different stages of product discovery. Search helps shoppers narrow down the catalogue, Recommendations connects them with related products, and Chat gives them another way to ask for guidance.

Audience and Email support communication with different customer groups beyond the webshop.

Together, Clerk.io’s products help Equishop give shoppers more ways to compare products and make informed choices across its range.