September 8, 2026
5 min read
Customer demand changes throughout the year as shoppers prepare for Halloween, Christmas, New Year’s Eve, Carnival and King’s Day. Each event brings different searches, products and customer needs.
Feestbeest uses all five Clerk.io products: Search, Recommendations, Email, Audience and Chat. Together, they support product discovery and customer communication across its seasonal calendar.
In a recent tracked period, orders containing Clerk.io-discovered products had 45% larger baskets. Visitors who interacted with Search or Recommendations converted at 5.5%, compared with 0.6% among visitors who did not interact with a Clerk.io element.
Adapting to changing seasonal demand
A party retailer cannot rely on the same products and messages throughout the year.
Halloween shoppers may look for lenses, witches and horror accessories. Christmas brings searches for festive clothing and Santa hats. Gold and glitter become relevant around New Year’s Eve. Carnival shoppers look for wigs, hats, lashes, boas and accessories, followed by demand for orange products around King’s Day.
Feestbeest adapts its product discovery and customer communication as these interests change. The process is supported by ongoing collaboration between Feestbeest and the Clerk.io team, with campaign reviews, implemented changes and follow-up support across the year.
“Our calendar follows the seasons, and we adapt our campaigns and assortment accordingly. Each season and holiday brings different customers and needs, and Clerk.io helps us keep product discovery relevant to these changing demands.”
Finn, Marketeer at Feestbeest
Search follows changing customer interests
Search behaviour changes with each seasonal event.
Customers may begin with a broad occasion or theme before searching for the separate products needed to complete an outfit or decorate a party.
Clerk.io Search connects shoppers with relevant products and categories based on their query. It also returned relevant results for several misspelled seasonal searches, helping customers continue product discovery after a typing error.
The tracked Search data reflects Feestbeest’s changing calendar:
- Halloween searches covered lenses, witches and horror products
- Christmas searches included festive clothing, Santa hats and Santa costumes
- New Year’s Eve brought interest in gold and glitter
- Carnival searches covered wigs, hats, lashes, boas and costume accessories
- King’s Day brought searches for orange products
Clerk.io Search connects customers with relevant products as their needs change across the seasonal calendar.
“Search gives customers a direct and intuitive way to navigate our assortment, helping them quickly move from a party theme or occasion to the products they need. We also value the insights Clerk.io provides into customer interests and product trends throughout the year. These insights help us better understand seasonal demand and make more informed plans for the year ahead.”
Marieke, Marketeer at Feestbeest
Recommendations connects costumes with related products
Finding one product may only be the beginning of a party purchase.
A customer viewing a costume may also need a wig, hat, make-up or accessories. Someone shopping for decorations may want matching tableware or products connected to the same theme.
Clerk.io Recommendations keeps product discovery active by presenting items related to the product a customer is already viewing.
This supports a broader shopping journey across Feestbeest’s assortment. In a recent tracked period, orders containing Clerk.io-discovered products had 45% larger baskets than other orders.
Clerk.io Recommendations introduces shoppers to related products connected to their costume, occasion or party theme.
“Recommendations helps us present more of our assortment based on what each customer is viewing. It gives shoppers more ways to find products connected to their costume or theme.”
Finn Bosma, Marketeer at Feestbeest
Chat supports customers during their visit
Clerk.io Chat gives Feestbeest customers another way to receive help during their visit to the webshop.
Over the last 12 months, Feestbeest recorded 3,348 Chat conversations, with an overall conversation conversion rate of 12.5%. Assistant-attributed orders were recorded across several seasonal periods, including Halloween, Christmas, Carnival and King’s Day.
Clerk.io Chat helps Feestbeest shoppers with specific tasks, such as choosing costumes and decorations for a Halloween party within a set budget.
“Customers do not always come to us knowing exactly which products they need. Sometimes they have a party idea, a guest list and a budget. Chat helps turn that starting point into a practical selection of products.”
Finn, Marketeer at Feestbeest
Supporting campaigns across the year
Feestbeest uses Clerk.io Audience to organise customers into groups based on their behaviour and interests. Clerk.io Email supports communication across several seasonal periods, with verified campaign activity covering Halloween, Carnival, Christmas and New Year’s Eve.
Search and Recommendations support product discovery on the webshop, and Clerk.io Chat gives customers another way to receive help during their visit. Assistant-attributed orders were recorded across several seasonal periods.
The tracked results show the role Clerk.io plays across the webshop:
- Orders containing Clerk.io-discovered products had 45% larger baskets
- Visitors who interacted with Clerk.io converted at 5.5%, compared with 0.6% without interaction
- More than half of tracked products sold were found through Clerk.io
- Almost half of tracked orders included a Clerk.io-discovered product
- Seasonal activity was recorded across five major events
By combining Search, Recommendations, Email, Audience and Chat, Feestbeest supports product discovery and customer communication as demand moves from one seasonal moment to the next.
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