Interview: How Korsør Hvidevarecenter Increased Their Online Sales by 25% with the Help of AI from Clerk.io

From a Small Garage to Successful
E-commerce

It all started back in 1979 in a small garage, where household appliances were repaired and refurbished.
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Today, Korsør Hvidevarecenter has grown into one of Denmark’s most trusted appliance retailers — and has transformed into a modern omnichannel business.

At the helm is Philip Steensen, third generation in the family-owned company, who both runs the online side of the store and helps out across the entire business.

“I have a bit too much energy to sit behind a desk,” Philip laughs.
“I run the webshop, but I also help in the store and out in the field — I’m a bit of an octopus.”

The journey towards e-commerce truly began in the mid-2010s, when Philip stepped in to help his father. The webshop started small, but during COVID, online sales exploded — and it became clear that e-commerce was a crucial part
of the future.

That’s why Korsør Hvidevarecenter chose to invest in a dynamic web solution with a focus on a better customer experience — and AI-driven solutions from Clerk.io became a central part of the strategy.

🚀 25% of All Sales Come from Clerk.io

Since implementing Clerk.io Search, Recommendations, and Chat, the business has experienced significant results.

“A quarter of all products sold on the site are sold in connection with one of our Clerk modules,” Philip explains.
“It can be through search, product recommendations, or chat — it has truly boosted our revenue.”

The search function, in particular, plays a key role.

“A good search engine is absolutely essential in e-commerce,” Philip explains.
“Very few customers click through menus — they search. Clerk.io handles spelling mistakes and shows relevant results immediately, and that has given us an 8.5× higher conversion rate than before.”

🛒 +150% Larger Basket with AI Recommendations

Korsør Hvidevarecenter uses 11 different recommendation banners spread across the entire customer journey — from the front page to checkout.
Together with their Success Manager at Clerk.io, they have fine-tuned the setup to perfectly match their products and customers.

One of the most effective tools is a pop-up module that shows related products when a customer adds something to the basket.

“If a customer buys a coffee machine, they see descaler;
if they buy a vacuum cleaner, they see bags or filters;
and if they buy a washing machine, they’re shown a matching tumble dryer,” Philip says.

“Customers who interact with our recommendations have, on average, a basket that is 150% larger than those who don’t.”

🤖 The AI Chat — the Company’s Most Effective ‘Employee’

Korsør Hvidevarecenter also uses Clerk Chat, which Philip describes as “a really great and important employee.”

“The chat is there 24/7 to help customers online — but it also helps our store staff and our service technicians out in the field,” he explains.

“In the store, we use it to compare products for customers, and technicians use it to quickly find error codes for appliances. It saves us a lot of time and provides fast, precise answers.”

The team is now working on expanding the chat with a complete database of appliance error codes, so both customers and employees can easily find answers — and in many cases solve the problem themselves without ordering spare parts.

❤️ Customer Service Is Still the Heart
of the Business

Despite all the digital development, one thing hasn’t changed since 1979:
Customer service is still the core of Korsør Hvidevarecenter.

“For us, customer service is everything,” Philip says.
“If we deliver the best possible experience, customers will come back — both online and in the store.”

That approach has created loyal customers across the country who return again and again — whether they need a kettle, a dishwasher, or a tumble dryer.

🔧 Strong Partners Make the Difference

Philip’s best advice for other webshops?
Find partners who understand your business and can strengthen your growth.

“We’ve been incredibly lucky with Flex Media, who built our website, and Clerk.io, who made it even stronger,” he says.

“As a small business, you can’t know everything — that’s why it’s worth gold to have partners who understand your reality and help you grow.”

📈 Results at a Glance

🛒 25% of all online sales come from Clerk.io modules
🔍 8.5× higher conversion rate via Clerk Search
💰 150% larger average basket size among users of recommendations
🤖 24/7 AI chat supporting customers, store staff, and service technicians

🌟 “It has simply made us a better company.”

With Clerk.io’s AI as part of their digital setup, Korsør Hvidevarecenter succeeds in combining local, personal service with modern technology — and shows how a family-owned business can thrive in an AI-driven e-commerce world.

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