Product recommendations that keep up with your shoppers

Clerk.io now automatically updates product recommendations as shoppers navigate your webshop, keeping them relevant to what customers are browsing in real time.

Imagine a shopper browsing summer dresses on your webshop. They see a recommendation slider featuring the most popular dresses.

They then move to the shoes category, and the same slider automatically updates to show popular shoes.

All without needing to reload the page.

Recommendations that follow the shopping journey

Modern webshops are becoming more dynamic, allowing shoppers to move between categories, products, and pages without a full page reload.

Clerk.io now supports automatic updates to context-based recommendations throughout these shopping experiences.

This means recommendation sliders can adapt to changes in:

• Categories: Show popular products from the category the shopper is currently browsing.
• Products: Update recommendations based on the product being viewed.
• Pages: Keep recommendations relevant as shoppers move through your webshop.

Why does this matter for your webshop?

The more relevant your product recommendations are, the better the opportunity to help shoppers discover products they’re interested in.

With this update, you can:

• Keep recommendations relevant: Show products that match what shoppers are browsing.
• Create a smoother shopping experience: Let recommendations adapt as customers navigate your store.
• Support modern storefronts: Make use of dynamic recommendations on single-page applications (SPAs) and headless webshops.

Available automatically

This improvement is active by default for stores using context-based recommendations. No additional setup is required.

Your recommendations can now move with your shoppers, creating more opportunities for relevant product discovery throughout their shopping journey.