Powerstep Best Cross-Sell: Every Extra Item Is Your Most Profitable One

The powerstep page is what shoppers see the moment they add a product to their cart — a confirmation that their item is in, with a clear path to checkout. It is also the moment of peak buying intent in the entire session. No other page in your store gets a shopper at this stage of commitment. The Best Cross-Sell banner uses that moment to predict which complementary products each shopper is mostlikely to want, turning single-item orders into multi-item ones.

The Second Item Costs You Almost Nothing Extra

Every order you ship carries fixed costs — picking, packing, shipping, customer service. Those costs do not change whether a shopper buys one item or several.

That means every additional product added to a basket is often far more profitable than the first. The acquisition cost is already spent. The order is already being processed. The extra item drops almost entirely to margin.

The powerstep page — the moment right after a shopper addsto cart  is where that opportunity is most accessible. The shopper is at peak intent. They have just made a buying decision. Showing them the right complementary products at this exact moment is the highest-leverage move you can make.

Predict What Each Shopper Wants Next — Without Guessing

The Best Cross-Sell banner uses Clerk.io's predictive AI to predict the most relevant complementary products based on your entire catalog and how customers interact with it.

It understands which items naturally go together, even if they have not been purchased together yet. So instead of surfacing generic accessories, the banner shows products that genuinely complete what the shopper is already buying.

By presenting the right accessories at the exact moment customers are most ready to keep shopping, web shops see an average 39% increase in basket size and a 22% increase in order value for orders influenced by the banner.

No guesswork. No manual rule-setting. Just more profit able orders.

How It Works

1.    A shopper adds a product to their cart. This is the strongest buying intent signal in e-commerce.

2.   Clerk.io's predictive AI analyses the product and the shopper's behavior to predict the most relevant complementary items from your entire catalog.

3.   The Best Cross-Sell banner surfaces those products on the powerstep page — at the exact moment the shopper is most ready to continue buying.

4.   Single-item orders become multi-item orders. Each extra item added boosts revenue and profit with no extra work from your team.

Frequently Asked Questions

What is the Powerstep Best Cross-Sell banner?

A banner placed on the powerstep page that shows shoppers the complementary products they are most likely to add — predicted by Clerk.io's predictive AI based on your catalog and real customer behavior. It appears right after a shopper adds to cart, at the moment of highest buying intent.

How is the powerstep placement different from the product page?

The product page cross-sell targets shoppers who are still deciding. The powerstep placement targets shoppers who have already committed —they have added to cart and are in a buying mindset. Intent is higher, which makes the cross-sell more effective at this stage.

How does the AI know which complementary products to show?

Clerk.io uses your entire product catalog and real customer interaction data to predict which items naturally go together. It understands product relationships beyond purchase history — so it can recommend relevant combinations even when they have not been frequently bought together yet.

What results does it deliver?

Web shops using the Best Cross-Sell banner on the powersteppage see an average 39% increase in basket size and a 22% increase in order value on influenced orders. Because fixed costs stay the same regardless of basket size, each extra item has an outsized impact on profit.

Does it require manual setup or ongoing management?

No. Clerk.io handles all the matching and prediction logic. You place the banner once and it keeps working — adapting to your catalog andshopper behavior without any manual input.

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The Highest-Intent Moment in E-Commerce. Make the Most of It.

Placing Best Cross-Sell on your powerstep page is one of the most direct ways to grow revenue and profit from orders already in progress. Book a free demo to see it in your store.