Clerk.io Stories: DNAFactory
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👋 Introduction
Hi, I'm Andrea Caprio —
Software Engineer, E-commerce Consultant, and Chief Operation Officer at DNAFactory S.R.L.
🏗️ What Is DNAFactory?
DNAFactory is a consulting and development company focused entirely on e-commerce, with deep expertise in Magento.
Even though we’re a young company, we’ve specialized in building custom Magento solutions and helping merchants succeed by creating strong synergies between our team and our clients.
🔍 This synergy allows our customers to better understand the technology and market potential they can leverage.
💎 Why Magento?
We exclusively work with Magento and Magento 2, and we’re proud to be certified Magento Solution Partners.
Why Magento?
- ✅ It offers the flexibility we need
- ✅ It supports high-quality delivery
- ✅ It meets our standards for scalability and performance
🤖 The Power of Automation
Increasing revenue is always a core goal, but automation is what enables that growth sustainably.
Automation helps:
- 📦 Auto-generate shipments
- 🧾 Create purchase orders for dropshipping
- 🔁 Manage cross-sell & related products (no more painful manual input)
The result? Fewer hours spent, more value delivered.
🔎 Search Service with Clerk.io
We started working with Clerk.io in January 2017, with our first project integrating the Search feature for Ausilium.it.
✅ The integration went smoothly, and by August 2017, we formed an official partnership.
🧑💼 Customer Success & Support
One of the biggest advantages?
💬 The Clerk.io Customer Success Team — always responsive and helpful, across both technical and business-related questions.
🧩 Seamless Integration
Whether Magento 1 or Magento 2, Clerk.io’s installation process is simple:
- ⚙️ Easy to install
- 🔧 Easy to configure
- 🔁 Smooth updates & upgrades
Even for larger custom stores, the base integration just works.
🎨 Customization Options
For advanced merchants, we appreciate the ability to go beyond the default.
With Clerk.io, we can:
- 🧱 Customize templates and mockups via CSS
- 🔌 Use robust APIs to integrate features directly into the code
- 📚 Leverage rich documentation for deep customization
💡 Over the past few years, we’ve integrated 10+ Magento stores with Clerk.io’s Search & Recommendation services.
🔍 Why We Prioritize Search
Magento’s default search engine isn’t optimal — which is why we treat Clerk’s search service as essential.
Better search =
📈 Higher conversion rates
📉 Lower bounce rates
🛒 More engaged users
🛠️ Automating Recommendations
Cross-selling and upselling manually? 😓 No thanks.
Clerk.io’s Recommendation Engine saves hours every week by dynamically generating:
- 🔄 Related Products
- ✨ Personalized Recommendations
- 🛍️ Product Matches for Upselling
💰 Scalable Pricing
Clerk.io’s pricing adapts to all types of businesses:
- 🧑🌾 Small merchants
- 🏢 Enterprise clients
💡 The flexibility in pricing makes it easy to scale without overwhelming costs.
📊 Results That Matter
Client feedback has been overwhelmingly positive. Why?
- 🔍 The Search service increases conversion rates
- 🎯 The Recommendation service lowers bounce rates & boosts AOV (average order value)
✅ Final Thoughts
Clerk.io has become a key part of our e-commerce strategy.
🔗 Whether for seamless integration, outstanding support, or automation that drives real business value, we confidently recommend it to all our Magento clients.