Homepage Visitor Recommendations: Predictive AI That Personalizes From the First Click

Your homepage has seconds to show each visitor something that actually matters to them. With hundreds or thousands of products, that is impossible to do manually. Visitor Recommendations does it automatically, personalizing what each shopper sees from the moment they arrive.

A Homepage That Shows Everyone the Same Thing Is Working Against You

Every visitor who lands on your homepage is different —different interests, different budgets, different reasons for being there. But most homepages greet them all the same way.

A fixed set of featured products. A manually curated selection that reflects what you think is worth promoting, not what each individual shopper is likely to buy. At scale, with hundreds or thousands of products in your catalog, that gap between what you show and what each visitoractually wants becomes a conversion problem.

Fixing it manually is not realistic. You can not maintain adifferent homepage for every type of visitor. But you can let the AI do it.

Personalized From the Very First Click

Visitor Recommendations learns what a visitor is interested in based on the very first product they click. From that single signal, Clerk.io starts building a picture of what they are likely to buy, drawing on real buying patterns from your store.

This works even for completely anonymous visitors. No login required. No purchase history needed. The AI uses behavioral signals from the current session alongside patterns from other shoppers to personalize what each visitor sees.

Instead of generic top picks, every visitor gets a selection that actually fits their intent. The homepage stops feeling like a catalog and starts feeling like a store that knows them.

Web shops using Visitor Recommendations on the homepage seeon average a 116% increase in basket size and an 8% lift in ordervalue for orders influenced by the banner.

How It Works

1.    A visitor lands on your homepage. They click on a product — even just one.

2.   Clerk.io's predictive AI reads that signal immediately and starts building a picture of what this visitor is interested in, using real buying patterns from your store.

3.   The Visitor Recommendations banner updates to show a personalized selection that fits this visitor's intent — not a generic list of top products.

4.   This works for every visitor, including anonymous ones. No account or purchase history required.

Frequently Asked Questions

What are Homepage Visitor Recommendations?

A banner on your homepage that shows each visitor a personalized product selection based on their behavior. Clerk.io's predictive AI learnsfrom the first product a visitor clicks and builds a relevant selection using real buying patterns from your store — even for anonymous visitors.

How does it work for anonymous visitors?

Clerk.io does not need a visitor to be logged in or have a purchase history. It uses behavioral signals from the current session —starting from the very first click — and combines them with real buying patterns from other shoppers to personalize recommendations in real time.

How is this different from showing Best Sellers or HotProducts on the homepage?

Best Sellers and Hot Products show the same selection to every visitor. Visitor Recommendations adapts to each individual — so a shopper interested in running gear sees something different from one browsing kitchen equipment. The personalization is what drives the impact on basket size and order value.

What results does it deliver?

Web shops using Visitor Recommendations on the homepage see on average a 116% increase in basket size and an 8% lift in order value for orders influenced by the banner.

Does it require manual management?

No. Clerk.io handles the personalization in real time for every visitor. There is nothing to curate or update manually — the banner adapts to each shopper's behavior without any input from your team.

Every Visitor Feels Like Your Store Was Built Just for Them

When your homepage shows each visitor products that actually match their intent, everything improves — engagement, basket size, and conversion. Book a free demo to see Visitor Recommendations in action.