Powerstep Visitor Recommendations: Personalize the Powerstep to Every Individual Shopper

The powerstep page sits between the add-to-cart moment and checkout. It is a short page with a specific job: confirm the cart and move the shopper forward. But it is also the point in the journey where a shopper's intent is highest — making it the ideal place to show them products they are genuinely likely to want. Visitor Recommendations uses everything they have browsed so far to show the products they are most likely to want next — making every add-to-cart an opportunity for more.

Product Relevance Is Only Part of the Picture

Some recommendations focus on what is most relevant to the product a shopper just added. That matters. But a shopper's interests are broader than the last item they clicked.

By the time someone adds a product to their cart, they have already told you a lot through their behavior — the categories they browsed, the products they viewed, the path they took through your store. Visitor Recommendations uses all of that.

The result is a set of suggestions that reflects the full scope of a shopper's interest during their session — not just the item they are about to buy. That broader view opens up more opportunities to add to the order.

The Right Products, Matched to the Full Visit

Visitor Recommendations on the powerstep page surfaces products based on a shopper's entire browsing session — what they have viewed, explored, and shown interest in across their visit.

This goes beyond product-to-product matching. It personalizes based on the individual — showing products that are relevant to where this shopper has been and what they are likely to want next.

Web shops using Visitor Recommendations on the power step page see a 108% increase in average basket size and a 36% lift in average order value for orders influenced by the banner. That is real revenue gained simply by showing the right products at the right moment.

How It Works

1.    A shopper adds a product to their cart and lands on the powerstep page — the highest-intent moment in their visit.

2.    Clerk.io reads their full browsing session — every product viewed and category explored during that visit.

3.    Visitor Recommendations surfaces the products most relevant to where that specific shopper has been — going beyond the item they just added.

4.    Every add-to-cart becomes an opportunity to grow the order with products the shopper is genuinely likely to want.

Frequently Asked Questions

What is the Powerstep Visitor Recommendations banner?

A banner on the powerstep page that shows shoppers personalized product suggestions based on their full browsing session — not just the product they added to cart. It uses Clerk.io's predictive AI to surface what each individual shopper is most likely to want next.

How is this different from product-based recommendations?

Product-based recommendations focus on what goes with the item just added. Visitor Recommendations looks at the shopper's entire session— all the products and categories they browsed — to surface a wider, more personalized set of suggestions. The scope is broader, which means more opportunities to add to the order.

Why does this work especially well on the powerstep page?

The powerstep page appears right after a shopper adds to cart — the strongest buying intent signal you get. Combining that high-intent moment with personalized recommendations based on their full visit creates the best conditions for growing the order.

What results can I expect?

Web shops using Visitor Recommendations on the powersteppage see a 108% increase in average basket size and a 36% lift in average ordervalue on influenced orders.

Does it require setup or ongoing management?

No. Clerk.io personalizes each recommendation in real time based on each shopper's current session. There is nothing to configure manually— the banner adapts to each visitor automatically.

Maximize Every Add-to-Cart Event

Showing the right products at the right moment is how you turn intentinto bigger orders. Book a free demo to see Visitor Recommendations on the powerstep page in action.