Homepage Best Sellers Banner: AI-Powered Social Proof That Drives Larger Baskets

Shoppers rarely buy without reassurance.

When someone visits your store for the first time, they look for signals that confirm they are making the right choice.

Clerk.io’s AI-powered Best Sellers banner turns your real sales data into visible proof. It highlights the products customers are already purchasing — directly on your homepage.

What Is a Homepage Best Sellers Banner?

The Best Sellers banner is a dynamic homepage placement that ranks products based on real purchase performance.

It evaluates:

• Completed orders
• Order frequency
• Sales consistency
• Performance over time

Instead of manually selecting featured products, your homepage reflects actual demand.

Why Social Proof Drives Higher Order Value

Social proof lowers perceived risk.

When shoppers see that others are buying certain products, it signals:

• Popularity
• Trustworthiness
• Market validation

That reduces hesitation and speeds up decisions.

And faster decisions often lead to larger baskets.

Revenue Impact

Stores using the Best Sellers banner on the homepage see on average:

• + 84.4% increase in average basket size
• + 33% lift in average order value for influenced orders

When trust increases, shoppers explore more and add more.

Why the Homepage Is the Right Placement

The homepage is often the first touchpoint.

Showing proven products immediately:

• Sets expectations
• Guides browsing direction
• Highlights strong performers

It prevents visitors from feeling overwhelmed by large catalogs.

Best Sellers vs. Manual Featured Products

Manual featured sections quickly become outdated.

Best Sellers update automatically based on live order data.

Your homepage reflects current demand, not last month’s campaign.

Frequently Asked Questions

Do I need to manually update the banner?
No. Product ranking reflects live sales performance.

Is this different from Hot Products?
Yes. Best Sellers reflect consistent demand. Hot Products reflect accelerating demand.

Does it connect with Clerk.io Search?
Yes. Sales signals influence ranking across the platform

Highlight what customers already trust.

‍Request a demo.