Take Control of What You Sell: Smarter Merchandising with Clerk.io

In eCommerce, showing the right product to the right visitor at the right time is critical to success. But most personalization engines either do everything automatically—or force you to take over entirely, often overriding AI logic just to hit your business goals.

With Clerk.io’s Merchandising tool, you get the best of both worlds: strategic control without sacrificing automation.

⚠️ Why Merchandising with Automation Is Hard

Yes, automation helps streamline product listings. But what if:

• You want to promote high-margin products?
• You’ve negotiated brand placement with a supplier?
• You need to adjust visibility based on stock?

Most tools make you either:

• Override the algorithm completely, or
• Redefine the logic from scratch (which defeats the purpose of AI)

Even the best solutions tend to require complex rules or static overrides. It’s like hiring a sales expert and then ignoring their advice—forcing them to pitch only Nokia phones no matter what.

Clerk.io offers a smarter approach.

🔧 How Clerk.io's Merchandising Works

Adapt your AI without disabling it.
With campaign rules and triggers, you guide the AI to align with your business goals—without losing its intelligence.

You can:

• Run campaigns by time, location, or customer action
• Target specific search pages, banners, email groups, or recommendation boxes
• Boost, bury, pin, or remove products based on filters like margin, brand, category, or stock status

All changes are live instantly. And yes—you can apply them across one or multiple stores at once.

💡 4 Powerful Ways to Use Clerk.io Merchandising

✅ 1. Boost High-Margin Products

Let your top profit generators lead the way. Simply:

• Indicate margin levels in your product feed
• Create a rule: If margin > 40% → boost in search, recs & emails
• Result: more visibility = more high-value conversions

🏷️ 2. Promote Your Own Brand

Let’s say your private label is “Gables Cables.”

• Target users browsing third-party cables
• Promote “Gables Cables” as a better-value alternative
• Use filters + boost rule in product recommendations

📦 3. Visibility in Exchange for Supplier Discounts

Let’s say Papa’s Protein Bars gives you 15% off next month’s order if you push their products.

• Set up a campaign for searches like “protein” or “protein bars”
• Pin Papa’s products to top positions
• Limit it to 30 days
  Clerk.io takes care of the rest—and resets automatically when the deal ends.

📉 4. Manage Visibility by Stock Levels

Avoid frustrating shoppers with out-of-stock products.

• Remove them from recommendations
• But still bury (not hide) them in search results
  This keeps the item discoverable—letting customers come back or place a backorder.

🧠 Intelligence + Control = Better Results

Clerk.io’s merchandising is:

• Fully integrated with search, recommendations, and email
• Powered by the same AI you already use
• Simple to use: define the rules, and let the AI apply them

Whether you're boosting a bestseller, protecting margins, or supporting a marketing campaign—you stay in control without sacrificing automation.

📊 Insights & Optimization

Your dedicated dashboard lets you:

• Monitor the effects of merchandising
• Track product performance across channels
• Adjust rules with just a few clicks
• Combine it with Merchandising + Email + Recommendations for a unified growth strategy

🛠️ Fast Setup, No Extra Cost

Clerk.io’s merchandising tool is included in your subscription.
Setup only takes a few hours using:

1. Product & margin sync
2. Clerk.js embedding
3. Campaign design
4. Filter and boost rule creation
5. One-click activation

If you use a plug-and-play integration, most steps are handled automatically.

✅ Summary: Align Personalization with Strategy

You can’t sell what you don’t show. And showing the wrong thing hurts just as much.

Clerk.io’s Merchandising tool gives you:

• Smart control over automation
• Rule-based logic to boost business goals
• Instant campaign setup with real-time results
• No learning curve, no cookies, and no manual chaos

If you're serious about growing your store by working smarter—not harder—you need Clerk.io in your tech stack.

So what are you waiting for?

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