Product Page Best Alternatives: Keep Shoppers Browsing Instead of Bouncing

Not every product is the right fit. Price, color, shoppers decide fast. The Best Alternatives banner keeps them in your store by showing the most relevant similar products before they head back to Google.

A Bounce Is Not Just a Lost Sale — It Hurts Your SEO Too

Most visitors who land on a product page and leave immediately have not decided they do not want to buy. They have decided that specific product is not quite right. The price is off. The color is wrong. The specs do not match what they had in mind.

That is a recoverable moment — but only if you give them somewhere to go. Without alternatives on the page, they go back to the search results. And that pogo-stick behavior is something search engines notice. A high bounce rate from product pages does not just cost you a sale today. It quietly erodes your rankings over time.

The fix is not a better product description or a stronger CTA. It is showing shoppers what else you have — immediately, relevantly, without them having to search for it.

Keep Shoppers Browsing With the Right Alternatives

The Best Alternatives banner displays the most relevant similar products directly on the product page. Clerk.io finds the closest matches using your product data — brand, price, and any other attributes — so shoppers see what they are most likely to buy next.

No manual maintenance. No rule-setting. The banner updates as your catalog changes, always surfacing the most relevant alternatives for each product automatically.

The result is a measurable shift in behavior. Web shops using the Best Alternatives banner see a 41% increase in average basket size and a 28% boost in average order value on orders influenced by it.

How It Works

1.    A shopper lands on a product page and quickly realizes it is not quite the right fit — wrong price, color, or spec.

2.    The Best Alternatives banner is already there, showing the most relevant similar products based on brand, price, and product attributes.

3.    The shopper keeps browsing your catalog instead of bouncing back to the search results — protecting both the sale and your SEO.

4.    Clerk.io handles all matching logic. No manual curation or maintenance required. The banner stays relevant as your catalog evolves.

Frequently Asked Questions

What is the Best Alternatives banner?

A banner placed on your product pages that shows shoppers the most relevant similar products when the one they landed on is not quite right. It is powered by Clerk.io's predictive AI and uses your product data — brand, price, and attributes, to find the closest matches.

How does it affect SEO?

When shoppers bounce straight back to a search results page, search engines register it as a negative signal. The Best Alternatives banner keeps shoppers on your site by giving them somewhere relevant to go next —reducing bounce rate and protecting your organic rankings.

How does Clerk.io find the right alternatives?

Clerk.io uses your product data — including brand, price,and any other attributes, to find the closest alternatives for each product. The matching is handled automatically, so you never have to manually set up or maintain the relationships.

What results can I expect?

Web shops using the Best Alternatives banner see a 41% increase in average basket size and a 28% boost in average order value on influenced orders. The impact comes from keeping shoppers engaged long enough to find a product that does work for them.

Does it need manual updates as my catalog changes?

No. Clerk.io updates the alternatives continuously based on your current catalog and product data. You do not need to manage anything manually. 

Every Bounce Is a Sale You Already Had Within Reach

The Best Alternatives banner is one of the easiest and most impactful upgrades you can make to a product page. Book a free demo to see it in your store.