How Oxwork Achieved a 40% Higher Average Order Value With AI-Powered Product Discovery

Oxwork uses Clerk.io’s Search and Recommendations to help customers find relevant products and navigate its online assortment more efficiently.

The results show a clear difference in shopping behaviour: visitors who interacted with Clerk.io converted at a higher rate, while orders containing products found through Clerk.io achieved a higher average order value and a larger basket size.

Helping customers find the right products

When shopping for professional workwear and protective equipment, customers may need to consider their working environment, size, material, required level of protection, and applicable safety standards.

Oxwork uses Clerk.io’s AI-powered Search to connect customers with relevant products based on their searches.

Clerk.io’s Search displays relevant products, categories, and content based on the customer’s query—even when it contains spelling errors or uses synonyms.

Recommendations introduce shoppers to complementary products throughout the customer journey.

Oxwork uses different recommendation displays to surface alternative products and items frequently purchased together.

Together, the solutions make Oxwork’s assortment easier to navigate and help customers find products suited to their needs.

"Customers often visit our webshop with a specific professional need in mind. Search and Recommendations help us guide them towards relevant products and make our assortment easier to navigate." — Remi, UX Designer at Oxwork

A 325% higher conversion rate

Visitors who interacted with at least one Clerk.io-powered search result or product recommendation converted at a rate 325% higher than visitors who did not engage with Clerk.io-powered product discovery.

This difference shows how much effective product discovery contributes to turning visits into orders.

“When customers interact with our search and product recommendations, they are more likely to find products that match their needs. The difference in conversion rate shows how important effective product discovery is to our webshop.” — Remi, UX Designer at Oxwork

A 40% higher average order value

Orders that included products found through Clerk.io had an average order value 40% higher than orders that did not.

These orders also contained 34% more products on average, reflecting a broader and more relevant selection at checkout.

“Recommendations help us introduce customers to other relevant products and make more of our assortment visible. This supports a more complete shopping experience for our customers.” — Remi, UX Designer at Oxwork

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Making every visit more valuable

Oxwork’s results highlight the value of helping customers navigate a specialised product assortment:

• 325% higher conversion rate among visitors who interacted with Clerk.io
• 40% higher average order value when orders included products found through Clerk.io
• 34% larger average basket when orders included products found through Clerk.io

By using AI-powered Search and Recommendations, Oxwork is helping customers discover relevant products while creating a smoother and more valuable shopping journey.

“With a product catalogue that is as large as ours, we needed a search and recommendations provider that could handle the volume and complexity. We’re very happy with Clerk.io, both in terms of technology as well as human support and reliability.” — Remi, UX Designer at Oxwork