What Makes a Strong Email Campaign?

Benchmarks show:

• Campaign open rates average ~38% across industries, with top 10% reaching ~55%.
• Automated flow open rates average ~49%, peaking at ~66%.
• Campaign CTRs are ~1.3%, while automated flows reach ~4.7%.
• Average campaign conversion rate is ~0.08%, but automated flows reach ~1.4%.
• Spammy blast emails average ~28% opens, while behavior-based campaigns achieve ~42%.

Strong email campaigns are data-driven, personalized, and automated to reach users when they’re most receptive.

How Clerk.io Supercharges Email Campaigns

AI-Powered Product Recommendations: Clerk.io embeds dynamic blocks—like “Based on Past Purchases,” “Bestsellers,” or “Visitor Picks”—that update live at send-time, boosting CTR by ~32% in A/B tests.

Automated Campaign Flows: Launch effective campaigns with preset flows:

• Welcome series for new subscribers.
• Abandoned browse/cart reminders.
• Back-in-stock and pricing alerts.
• Recurring trending or category newsletters.

These flows bridge timing gaps and increase conversions.

Smart Segmentation: Clerk.io auto-generates segments—e.g., VIPs, at-risk shoppers, repeat buyers—ensuring campaigns reach the right audiences.

Measuring Campaign Success

Clerk.io’s analytics show:

• Sends, open rates, clicks, and revenue per campaign.
• Performance of embedded product blocks & conversion impact.
• A/B test insights on subject lines, content, block logic.

This lets you optimize based on revenue, not just opens.

Best Practices for Email Campaigns

• Use segmented, personalized campaigns—avoid general blasts.
• Include dynamic product blocks for real-time relevance.
• Automate key flows (cart recovery, newsletters, alerts).
• A/B test key elements—subject lines, visuals, block logic.
• Measure ROI by tracking revenue per campaign block and flow.