As explicated by Mailchimp, email automation is a way to create emails that can reach the right people with the right message at the right moment—without manually doing the work every time, sending automated messages leveraging a marketing automation tool.
By its very nature, email automation entails a long list of benefits. Some of these benefits include the ability to send out highly relevant content to your customer, personalize your customer experience (CX), save time and energy ⏱, complement newsletters and other email marketing activities, drive sales, increase revenue, and more.
In short, email automation can make your email marketing activities more efficient, relevant, personalized, and consequently more profitable. 💰
Statistically speaking, does email automation really work?
Besides anecdotal experiences, what do stats say about the effectiveness of email automation?
17.8% isn't a super impressive number, however, as mentioned above, email automation allows for sending more relevant and personalized messages. In fact, companies that send automated emails are 133% more likely to send relevant messages that correspond with customers' shopping cycles. So, it comes as no surprise that they perform better too 💰.
Specifically, automating emails results in a 70.5% increase in open rates. Omnisend’s study in 2020 found that product abandonment emails has an open rate of 37.75% and post-purchase emails had an open rate of 34.01% (see figure below).
But the magic of email automation doesn't stop there. Email automation also helps businesses significantly increase their revenue. Automated emails drive 320% more revenue than non-automated emails.
How can Clerk's email automation tool help you achieve your goals?
After a year of hard work, our AI specialists and product experts achieved groundbreaking advances in email marketing. We reinvented email automation, integrating the following technological advances:
The top-level automation: While most marketers today are doing partial automation (level 2) and few technological businesses are reaching conditional automation (level 3), we are proud that we’ve already cracked the code to high automation (level 4).
A truly personalized CX through AI & machine learning: Being the world's FIRST fully predictive email marketing tool 🥇, our new AI-driven campaign tool utilizes thousands of customers’ data points to predict what, when and who to send your next campaign to.
Audience segmentation: As an all-in-one e-commerce personalization platform, Clerk’s audience segmentation services allow you to sophisticatedly segment your audiences and send highly targeted email campaigns.
Below is a concrete example of our current best practice for fully automated email flows throughout the whole month 🗓: