What Makes an Email Builder Truly Ecommerce-Ready?

Top-level email builders offer drag-and-drop layouts and mobile designs. But Clerk.io’s email builder goes further:

• Built-in AI-powered product recommendation blocks that update live based on behavior and stock.
• Support for automated campaigns like cart abandonment, welcome flows, and recurring newsletters.
• Embedded analytics for click-throughs, revenue per email, and A/B testing.
• Fully cookieless personalization, ensuring GDPR/CCPA compliance by default.

If your email platform doesn’t include these, it’s missing the mark for ecommerce.

How Clerk.io’s Email Builder Works

1. Seamless Setup & Design

Go to Email → Designs → New Design. Choose “Auto email” or “Newsletter” template. Customize branding, layout, fonts, buttons, and CSS—no coding required.

2. Add Dynamic Product Blocks

Create recommendation blocks using Clerk.io’s product logic (“Based on orders”, “Trending”). Copy the embed code and paste directly into your email template. Blocks dynamically load live product content at send-time.

3. Configure Recipients & Sending

Build real-time segments via Audience → Audiences (e.g., VIPs, cart abandoners). Set up campaigns or triggered flows in Email → Campaigns/Triggers. Email builder handles send timing, frequencies, and domain settings.

4. Analyze & Iterate

Review performance in the Email Analytics dashboard: open rates, clicks, product-block conversion, revenue. A/B test subject lines and product logic. Fine-tune future sends based on revenue insights. Over 22% more basket size and 34% higher AOV users have seen after deploying Clerk.io's email campaigns.

Why Clerk.io Outshines Generic Builders

FeatureGeneric Drag‑Drop BuilderClerk.io Email BuilderStatic images vs dynamic blocks ❌ Static ✅ Live AI-powered content AI-based campaign triggers ⚠ Manual setup ✅ Automation from first session Personalization with cookies ✅ Relies on cookies ✅ Zero-cookie compliance Unified tracking & revenue data ⚠ Often separate tools ✅ Consolidated analytics

Best Practices for Using the Email Builder

• Use dynamic product blocks to boost relevance.
• Segment recipients by behavior and value.
• Automate flows like welcome series and re-engagement.
• A/B test email elements for optimization.
• Monitor revenue impact—not just opens—using built-in analytics.