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We've covered the latest M-commerce statistical trends worldwide and in Europe, so let's dive into how you can catch this trend and take your e-commerce business to the next level 😉.

In this new post, you'll learn:

Keep on reading, and let's win the m-commerce game in 2022!

Transforming Consumer Behaviors in the Age of M-commerce

Back in 2003, researchers already noticed how mobile phones became an organic part of people’s everyday lives, proposing the idea of the mobile phone being a body part. Almost 20 years later, the global mobile user population is expected to reach 7.1 billion by the end of 2021.

In particular, let's look at associated transformations in consumer behaviors with the prevalence of mobile devices.

A growing number of consumers now go online via mobile devices. Based on real-time stats, the chart below reveals how the mobile share of online traffic has been continuously pulling away from the desktop for the past 12 months (from Jan 2020 to Jan 2021). Simultaneously, surveys discovered that smartphones are gradually becoming the most popular device for online shopping.

online traffic: mobile versus desktop

In the early stage of a consumer's shopping journey, mobile phones play a more significant role in their product research. Worldwide, more and more consumers are using mobile devices for product research. A recent study found out that almost 55% of Danish consumers use their smartphones and tablets as their preferred devices for product research before making a purchase. Furthermore, one-third of consumers’ decisions to purchase are influenced by looking up additional information on a product via their mobile devices.

Mobile devices also play a critical role in the last stage of the consumer’s shopping journey. For many consumers, online shopping is a cross-device activity. The figure below exhibits that mobile is starting and ending more consumer shopping journeys. This finding implies that mobile phones are the primary device that hosts the consumer’s final decision-making and purchasing process.

mobile phones in customer journeys

The above stats have evidently suggested that consumers are ready for m-commerce, but are you ready?! It should come as no surprise that mobile commerce is a crucial element of any e-commerce business.

Now, I hear you ask: “Yes! I’ve realized the growing importance of m-commerce, but what can I do?”

Numerous industrial reports (e.g., Retail Dive, Marketing Dive, and Appinventive) already answered your question: The number one strategy for m-commerce success in 2021 should be "personalization."

Four Compelling Benefits of Personalization

The following four benefits will explain: Why smart and high-performance personalization should be the prioritized mobile strategy for your e-commerce business.

1. Enhance user experience via smart audience segmentation

Today online consumers have higher and higher expectations for personalized shopping experiences. According to a recent study by Accenture, almost 91% of consumers are more likely to shop from businesses who remembers them and provides them with relevant recommendations and offers.

So, it's essential to acquire a better understanding of your customers if you want to offer them a more personalized experience. As the figure below displays, enabled by cutting-edge AI technologies, can help you segment your customers into distinctive categories and target each category with tailored offers and recommendations.

audience segmentation graphic

2. Increase Conversion Rates and Sales

Providing personalized customer experiences can also drive your webshop's conversion rate and sales. According to data from clients powered by technologies, nearly half of shoppers have purchased a product that they didn't initially intend to buy after receiving a personal recommendation.

49% of shoppers-1

While customers are shopping on your site, can present them with relevant product recommendations, which can potentially increase their basket size and drive more sales.

3. AI-enabled Personalization Saves Time and Energy

Accenture’s report also discovered that 83% of consumers are willing to share their data in exchange for a more personalized shopping experience. However, after collecting your customers’ personal data, it can be draining to manually create personalized product recommendations and emails.

With integrated AI designed to accurately and rapidly predict your customers’ needs, allows you to get on with other matters as it works its magic.

4. Play in Major Leagues

You don’t have to be a global e-commerce powerhouse to integrate all these personalization strategies.’s omnichannel capabilities enable you to combine all of your platforms simultaneously, creating a more seamless and user-friendly shopping experience.

With all personalization tools in one platform, can fully support you to manage a successful m-commerce business in 2022:

Want to start personalizing today? All you have to do is click the button below and our team of specialists will help you get started.

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