What Is a Good Open Rate for Email? Unlocking the Ecommerce Benchmarks

Why Email Open Rates Still Matter in 2025

Despite Apple Mail Privacy and tracking limitations, open rate remains a key directional metric when evaluated alongside click-through and conversion data. According to MailerLite, average email open rates across industries are around 42%. For ecommerce specifically, the average campaign open rate is between 31–37%. Automated email flows—like abandoned cart, welcome, and post-purchase—often see 48–65%+ open rates. With Clerk.io, automated newsletters and product-triggered emails consistently reach this top-tier performance.

What Is a Good Open Rate for Email in Ecommerce?

Email TypeAverage Open RateClerk.io BenchmarksCampaigns (weekly/monthly) 31–37% 35–48% Welcome flows 45–60% 55–65% Abandoned cart emails 50–60% 60–72% Product recommendations ~40–50% 50–64%

If your campaign is under 20%, it’s time to rework your segmentation, subject lines, or deliverability.

How Clerk.io Helps Brands Achieve Higher Open Rates

Clerk.io is designed to boost performance with:

• Intelligent Audience Segmentation: Use Clerk.io's Audience tool to segment users by behavior, purchase history, and preferences—leading to more relevant emails and higher open rates.
• Triggered Campaigns Based on Behavior: From cart abandonment to replenishment flows, Clerk.io enables automated emails with precise timing, which typically outperform bulk campaigns.
• Dynamic Product Blocks: Clerk.io’s email builder inserts live product recommendations that personalize content for every subscriber.

5 Tips to Improve Your Email Open Rate

• Write clear, curiosity-driven subject lines
• Personalize content using behavioral data
• Send at optimal times using AI timing tools
• Use automation for welcome, cart, and post-purchase flows
• A/B test subject lines and frequency regularly