BigCommerce merchants often operate at scale, serving multiple customer types across markets, devices and channels.
In this environment, e-mail marketing is a core retention channel — not just a newsletter tool.
This guide explains what to look for in a modern BigCommerce e-mail marketing app, compares the top options for 2026, and shows why behavior-driven automation is essential for sustainable growth.
BigCommerce provides strong commerce foundations, but e-mail performance depends on how well customer behavior is captured and activated.
With the right e-mail marketing app for BigCommerce, merchants can:
Without advanced automation and segmentation, BigCommerce e-mail campaigns often remain generic and disconnected from real purchase intent.
Automated flows triggered by browsing behavior, cart activity and purchases outperform scheduled newsletters.
Grouping customers by recency, frequency and monetary value enables revenue-focused targeting.
The app should leverage order history, product data, categories, discounts and customer behavior.
Modern e-mail apps use AI to dynamically select products and content for each recipient.
Clear insight into revenue per flow, conversion rate and influenced AOV is essential for optimization.
<div class="comparison-table-card"> <table class="comparison-table"> <thead> <tr> <th>App</th> <th>Pros</th> <th>Cons</th> <th class="price-col">Price*</th> </tr> </thead> <tbody> <tr> <td data-label="App"><strong>Clerk.io E-mail & Audience for BigCommerce</strong></td> <td data-label="Pros">Behavior-driven automation; AI product recommendations; real-time triggers; unified onsite + email data</td> <td data-label="Cons">Requires setup and data sync; premium positioning</td> <td data-label="Price*" class="price-col">Custom pricing</td> </tr> <tr> <td data-label="App"><strong>Klaviyo for BigCommerce</strong></td> <td data-label="Pros">Advanced email & SMS automation; predictive analytics</td> <td data-label="Cons">Pricing scales quickly; limited onsite personalization</td> <td data-label="Price*" class="price-col">Usage-based</td> </tr> <tr> <td data-label="App"><strong>Omnisend</strong></td> <td data-label="Pros">Easy onboarding; solid automation features</td> <td data-label="Cons">Less advanced AI personalization</td> <td data-label="Price*" class="price-col">Mid-tier</td> </tr> <tr> <td data-label="App"><strong>BigCommerce Native E-mails</strong></td> <td data-label="Pros">Built-in transactional messaging</td> <td data-label="Cons">No marketing automation or personalization</td> <td data-label="Price*" class="price-col">Included</td> </tr> </tbody> </table></div>
Q: Does BigCommerce include built-in e-mail marketing?
A: BigCommerce supports transactional emails, but advanced marketing automation requires dedicated apps.
Q: When should BigCommerce merchants invest in an e-mail marketing app?
A: As soon as retention, repeat purchases or lifecycle marketing become important growth drivers.
Q: How quickly can results be measured?
A: Many BigCommerce stores see measurable uplift within 30–90 days after automation is implemented.
Q: Will e-mail marketing affect store performance?
A: Professional apps process data externally and have minimal impact on storefront performance.
In 2026, e-mail marketing is a key revenue channel for BigCommerce merchants.
Choosing the right e-mail marketing app enables behavior-driven automation, personalized communication and scalable growth.
Have one of our conversion rate experts personally assess your online store and jump on call with you to share their best advice.
