Lightspeed merchants often operate fast-moving ecommerce and retail businesses with a mix of new customers, repeat buyers and loyal high-value shoppers.
In this environment, e-mail marketing is a key channel for retention, reactivation and increasing customer lifetime value.
This guide explains what to look for in a modern Lightspeed e-mail marketing app, compares the best options for 2026, and shows why behavior-driven automation is essential for sustainable growth.
E-mail marketing continues to deliver one of the highest ROIs in ecommerce — especially when it is personalized and automated.
With the right e-mail marketing app for Lightspeed, merchants can:
Without advanced automation and segmentation, Lightspeed e-mail campaigns often remain generic and poorly timed.
E-mails triggered by browsing behavior, cart activity and purchases consistently outperform scheduled campaigns.
Grouping customers by recency, frequency and monetary value enables revenue-focused targeting.
The app should leverage order history, product data, categories and customer behavior.
Modern e-mail apps use AI to dynamically select products and content for each recipient.
Clear insight into revenue per flow, conversion rate and influenced AOV is essential for optimization.
<div class="comparison-table-card"> <table class="comparison-table"> <thead> <tr> <th>App</th> <th>Pros</th> <th>Cons</th> <th class="price-col">Price*</th> </tr> </thead> <tbody> <tr> <td data-label="App"><strong>Clerk.io E-mail & Audience for Lightspeed</strong></td> <td data-label="Pros">Behavior-driven automation; AI product recommendations; real-time triggers; unified onsite + email data</td> <td data-label="Cons">Requires setup and data sync; premium positioning</td> <td data-label="Price*" class="price-col">Custom pricing</td> </tr> <tr> <td data-label="App"><strong>Klaviyo for Lightspeed</strong></td> <td data-label="Pros">Advanced email & SMS automation; predictive analytics</td> <td data-label="Cons">Limited onsite personalization</td> <td data-label="Price*" class="price-col">Usage-based</td> </tr> <tr> <td data-label="App"><strong>Mailchimp for Lightspeed</strong></td> <td data-label="Pros">Easy setup; basic automation</td> <td data-label="Cons">Limited personalization and revenue attribution</td> <td data-label="Price*" class="price-col">Freemium</td> </tr> <tr> <td data-label="App"><strong>Lightspeed Native Transactional E-mails</strong></td> <td data-label="Pros">Built-in order and system emails</td> <td data-label="Cons">No marketing automation or personalization</td> <td data-label="Price*" class="price-col">Included</td> </tr> </tbody> </table></div>
Q: Does Lightspeed include built-in e-mail marketing?
A: Lightspeed supports transactional emails, but advanced marketing automation requires dedicated apps.
Q: When should Lightspeed merchants invest in an e-mail marketing app?
A: As soon as retention, repeat purchases or lifecycle marketing become key growth drivers.
Q: How quickly can results be measured?
A: Many Lightspeed merchants see measurable uplift within 30–90 days after automation is implemented.
Q: Will e-mail marketing affect store performance?
A: Professional apps process data externally and have minimal impact on storefront performance.
In 2026, e-mail marketing is a core revenue channel for Lightspeed merchants.
Choosing the right e-mail marketing app enables behavior-driven automation, personalized communication and scalable growth.
Have one of our conversion rate experts personally assess your online store and jump on call with you to share their best advice.
