PrestaShop merchants often manage diverse customer bases, ranging from first-time buyers to loyal repeat customers and long-term VIPs.
In this context, e-mail marketing is a powerful channel for retention, reactivation and increasing customer lifetime value.
In this guide, we break down what to look for in a modern PrestaShop e-mail marketing module, compare the leading options for 2026, and explain why behavior-driven automation is essential for sustainable growth.
E-mail marketing remains one of the most cost-effective growth channels for PrestaShop stores — especially when campaigns are personalized and automated.
With the right e-mail marketing module for PrestaShop, merchants can:
Without proper automation and segmentation, PrestaShop e-mails quickly become generic and fail to reflect real customer intent.
Automated e-mails triggered by browsing behavior, cart activity and purchases consistently outperform scheduled campaigns.
Segmenting customers by recency, frequency and monetary value enables revenue-focused targeting.
The module should leverage order history, product data, categories, discounts and customer behavior.
Modern e-mail modules use AI to dynamically select products and content for each recipient.
Clear insight into revenue per flow, conversion rate and influenced AOV is essential for optimization.
<div class="comparison-table-card"> <table class="comparison-table"> <thead> <tr> <th>Module</th> <th>Pros</th> <th>Cons</th> <th class="price-col">Price*</th> </tr> </thead> <tbody> <tr> <td data-label="Module"><strong>Clerk.io E-mail & Audience for PrestaShop</strong></td> <td data-label="Pros">Behavior-driven automation; AI product recommendations; real-time triggers; unified onsite + email data</td> <td data-label="Cons">Requires setup and onboarding; premium positioning</td> <td data-label="Price*" class="price-col">Custom pricing</td> </tr> <tr> <td data-label="Module"><strong>Mailchimp Module for PrestaShop</strong></td> <td data-label="Pros">Easy setup; basic automation and segmentation</td> <td data-label="Cons">Limited personalization and revenue attribution</td> <td data-label="Price*" class="price-col">Freemium</td> </tr> <tr> <td data-label="Module"><strong>Klaviyo (PrestaShop Integration)</strong></td> <td data-label="Pros">Advanced flows; predictive analytics</td> <td data-label="Cons">Onsite personalization handled separately</td> <td data-label="Price*" class="price-col">Usage-based</td> </tr> <tr> <td data-label="Module"><strong>PrestaShop Native E-mails</strong></td> <td data-label="Pros">Built-in transactional messaging</td> <td data-label="Cons">No marketing automation or personalization</td> <td data-label="Price*" class="price-col">Included</td> </tr> </tbody> </table></div>
Q: Does PrestaShop include built-in e-mail marketing?
A: PrestaShop supports transactional emails, but advanced marketing automation requires dedicated modules.
Q: When should a PrestaShop store invest in an e-mail marketing module?
A: As soon as retention, repeat purchases or lifecycle marketing become key growth drivers.
Q: How quickly can results be measured?
A: Many stores see measurable uplift within 30–90 days after automation is activated.
Q: Does e-mail marketing affect store performance?
A: Professional modules process data externally and have minimal impact on site speed.
In 2026, e-mail marketing is a core revenue channel for PrestaShop merchants focused on retention.
Choosing the right e-mail marketing module enables behavior-driven automation, personalized communication and scalable growth.
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