Fashion ecommerce,
but actually profitable

what winning fashion brands do

Remove uncertaincy before checkout

Forward-thinking fashion brands are leveraging AI to:
• Guide shoppers to better-fitting alternatives
• Make discovery more precise
• Help compare styles clearly
• Answer fit and material questions instantly

Clerk.io personalizes the buying journey in real time: 

• Search that understands fashion intent like “oversized hoodie” or “wedding guest dress”
  
• Recommendations that surface better alternatives and complete looks
  
• AI Chat that answers sizing, fabric, delivery, and product questions instantly

profit killer #2

Discovery friction sends shoppers straight back to Google

Nearly 70% of shoppers go straight to on-site search when they arrive on a fashion store.

But when search feels generic or overwhelming:
👉 80% leave due to a poor search experience

‍And that’s expensive — because shoppers who use site search are up to 6× more likely to convert than regular browsers. When discovery fails, you’re losing your highest-intent traffic.

‍What winning fashion make finding the right product feel instant:

• Smart autocomplete that guides intent
• Results ranked by relevance — not randomness
• Filters that adapt to the query
• No dead ends or zero-result pages

Clerk’s AI search learns from real fashion behavior:

Result: faster discovery, higher search conversion, lower bounce rate.

• Intent-aware ranking (seasonality, popularity, availability)
• Dynamic facets that only show useful filters
• Smart handling of synonyms, typos, and trends

Show your shoppers everything they need

Your search bar is your sales assistant

The truth is that you need to act fast. If your search only shows your products but nothing else, you’re forcing people to click away to find the rest - often ending up on your competitor’s site.

Instead, show your visitors a full page of everything they need, including:

To keep shoppers on your site, your search needs to work like a helpful assistant, instantly understanding their intent and delivering a full search experience.

• products and categories
• Helpful content like guides and blog posts
• FAQs and support

Show your shoppers everything they need

Your search bar is your sales assistant

The truth is that you need to act fast. If your search only shows your products but nothing else, you’re forcing people to click away to find the rest - often ending up on your competitor’s site.

Instead, show your visitors a full page of everything they need, including:

To keep shoppers on your site, your search needs to work like a helpful assistant, instantly understanding their intent and delivering a full search experience.

• products and categories
• Helpful content like guides and blog posts
• FAQs and support

Meet Omnisearch

A smarter way to keep shoppers on-site

Clerk.io’s Omnisearch is a full-page search experience that keeps shoppers engaged, informed, and ready to buy.

Here’s how Omnisearch helps you convert more visitors:

Just like Google shows web results, images, and news in one place—Omnisearch does the same, but for your store.

• Everything in One View: Show products, categories, FAQs, blog posts, and guides—all at once.
• Fewer Clicks, Faster Decisions: get shoppers to the right content immediately.
• Traffic Retention: better search-to-cart experience = more completed purchases.

See how others succeed with Clerk.io

How Ferm Living helps their shoppers find what they love

Danish design brand Ferm Living is known for timeless furniture, lighting, and home accessories that fuse soft forms with rich textures. Their online experience reflects that same attention to detail.

When shoppers search for something on their website, they don’t see just a random list of products. They get a full results page powered by Omnisearch—complete with:

The result? A smooth journey from search to purchase—with fewer drop-offs and more conversions!

• Instantly relevant product results
• Category options to narrow the search
• Inspirational blog posts and helpful FAQ content

“Thanks to Clerk.io, our search is faster, smarter, and more intuitive, enhancing both the user experience and our overall efficiency."

Set up once and let AI do the work

Watch your conversion rates go up with Omniseach

Your search bar shouldn’t just find products—it should drive sales. With Clerk’s Omnisearch, it does exactly that.

• Deliver instant, relevant results every time
• Cut bounce rates and search abandonment
• Turn more searches into sales