Why Content Search Matters
Most ecommerce search bars only show products. That’s a missed opportunity when your blog posts, guides, FAQs, and size or fit advice are often what convince shoppers to trust your brand and complete a purchase.
With Clerk.io’s Content Search, your site search becomes a true search engine for product and content. Instead of only returning SKUs, it can surface helpful blog articles, FAQs, and guides alongside relevant products and categories.
Key Benefit: Give shoppers site search for blog articles and ecommerce products in one experience, boosting engagement and conversion.
How It Works
Unified Product & Content Search
- One Search for Everything — Show products, categories, blog posts, guides, and FAQs in the same result set.
- AI-Driven Relevance — Rank content based on behaviour and sales impact, not just keyword matches.
- Easy to Configure — Decide how prominently content appears using Clerk.io’s visual design editor.
Clerk.io indexes both your product catalogue and your content pages, so you don’t need a separate content search engine. It’s all powered by the same AI that already drives your ecommerce product search.
Use Case: From Blog Reader to Buyer
A beauty and skincare retailer publishes helpful blog posts like “How to build a vitamin C skincare routine” and “Vitamin C vs Retinol”. These live on the blog but are barely connected to products.
Without content search, a shopper who searches for “vitamin C routine” only sees product results and may leave if they’re unsure what to buy.
With Clerk.io’s Content Search, the same query surfaces a mix of best-fit products, a featured article explaining how to build a routine, and a FAQ snippet about layering vitamin C. The shopper learns, gains confidence, and adds the right products to the basket.
Comparison: Clerk.io vs Bloomreach vs Searchspring
<div class="comparison-table-card"><table class="comparison-table"><thead><tr><th>Feature</th><th>Clerk.io</th><th>Bloomreach</th><th>Searchspring</th></tr></thead><tbody><tr><td>Unified product & content search</td><td>Yes — products, categories and content pages can be shown together in search.</td><td>Yes — supports search across products and content as part of its discovery suite.</td><td>Yes — supports content and blog search via a dedicated content feed.</td></tr><tr><td>Setup approach</td><td>Unified search engine; content is handled via the same index and designs.</td><td>Typically implemented as part of a broader project for larger retailers.</td><td>Requires defining and maintaining a separate content feed for blogs and pages.</td></tr><tr><td>Day-to-day control for ecommerce teams</td><td>Visual design editor lets non-technical teams manage how content appears.</td><td>Powerful controls, often configured by in-house or partner technical teams.</td><td>Merchant-friendly dashboard, with content visibility controlled via feed settings.</td></tr></tbody></table></div>
Frequently Asked Questions
What is content search in ecommerce?
Content search means your site search returns not only products, but also non-product content such as blog posts, FAQs, buying guides, and help pages. With Clerk.io, this happens inside the same experience that already shows products and categories, giving you a true search engine for product and content.
How does content search help SEO and conversions?
When visitors search for questions like “how to size my hiking boots” or “returns policy”, they’re often early in the journey. If your search shows relevant content and recommended products, you keep them on-site longer, answer their concerns, and guide them toward a purchase.
Which content types can I include?
Typical examples include blog articles and editorial content, buying guides and how-to pages, FAQ and help center articles, plus size, fit or care guides. As long as the content can be indexed and mapped with basic fields like title and URL, it can be surfaced alongside products in search.
Do I need developers to enable content search?
If you already use Clerk.io Search, enabling content search typically means making your content pages available to Clerk and enabling content blocks in your Search or Omnisearch designs. Most of this can be configured by ecommerce or marketing teams using the visual design editor, with minimal or no custom code.
Ready to Turn Content into Conversions?
ry Clerk.io’s Content Search today and see how unified product and content search can boost engagement and revenue.
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