Build Precise Audiences with Custom Data Segmentation

Why Custom Data Segmentation Matters

Standard segmentation only goes so far. Many brands have valuable customer data that doesn’t fit neatly into predefined categories.

Custom data segmentation allows you to use your own attributes, signals, and metadata to build more accurate and meaningful audiences.

Key benefit: Custom data segmentation ecommerce enables deeper targeting based on the data that matters most to your business.

How It Works

Segmentation Using Your Own Attributes

• Custom Fields — Segment customers using custom attributes and tags.
  
  
• Flexible Rules — Combine multiple data points into precise segments.
  
  
• Dynamic Updates — Segments update automatically as data changes.
  
  

Clerk.io allows you to ingest and use custom customer data alongside behavioral and transactional signals.

Use Case: Segmenting Beyond Standard Metrics

An ecommerce brand tracks customer preferences, loyalty levels, and demographics.

Without custom segmentation, these insights remain unused.

With custom data segmentation, the brand creates targeted experiences based on real customer attributes.