Why Customised Ranking Matters
Automated relevance is powerful, but there are times when business priorities matter. Campaigns, margins, inventory levels, or strategic products often require manual influence over search results.
Customised ranking allows merchants to promote or demote specific products while still keeping search results relevant for shoppers.
Key benefit: Customised ranking ecommerce search balances automation with control, ensuring both business goals and user intent are respected.
How It Works
Manual Control Without Breaking Relevance
- Product Promotion — Push selected products higher in search results.
- Product Demotion — Lower visibility for low-priority or out-of-stock items.
- Rule-Based Overrides — Apply ranking rules without fully replacing AI relevance.
Clerk.io applies customised ranking on top of its relevance logic, allowing merchants to guide results without creating unnatural or misleading rankings.
Use Case: Aligning Search with Business Goals
A retailer runs seasonal campaigns and wants certain products to appear more prominently for relevant searches.
Without customised ranking, these products may be outranked by historically popular items.
With customised ranking, campaign products receive increased visibility while the rest of the results remain relevant and useful.
Comparison: Clerk.io vs Bloomreach vs Searchspring
<div class="comparison-table-card"><table class="comparison-table"><thead><tr><th>Feature</th><th>Clerk.io</th><th>Bloomreach</th><th>Searchspring</th></tr></thead><tbody><tr><td>Custom ranking rules</td><td>Yes — promote and demote products easily.</td><td>Yes — advanced merchandising rules supported.</td><td>Yes — rule-based ranking available.</td></tr><tr><td>Balance with relevance</td><td>Ranking applied on top of relevance logic.</td><td>Highly configurable relevance tuning.</td><td>Rule-driven with relevance configuration.</td></tr><tr><td>Ease of control</td><td>Merchant-friendly setup with minimal effort.</td><td>Powerful but typically complex.</td><td>Dashboard-based configuration.</td></tr></tbody></table></div>
Frequently Asked Questions
What is customised ranking in ecommerce search?
Customised ranking allows merchants to manually influence product order in search results, such as promoting or demoting specific products.
Does customised ranking replace AI relevance?
No. Customised ranking works alongside AI relevance, ensuring results remain meaningful while supporting business priorities.
Can customised ranking be applied temporarily?
Yes. Ranking rules can be adjusted or removed as campaigns and priorities change.
Is customised ranking suitable for large catalogs?
Yes. It is especially useful for large catalogs where business rules need to complement automated relevance.
Take Control of Search Results
Use customised ranking to align search results with your business goals while maintaining relevance with Clerk.io.
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