Create High-Value Audiences with Past Purchase Segmentation

Why Past Purchase Segmentation Matters

A customer’s purchase history is one of the strongest indicators of future intent. What they’ve bought before reveals preferences, needs, and buying patterns.

Past purchase segmentation uses this data to group customers into meaningful audiences that can be activated across marketing and personalization.

Key benefit: Past purchase segmentation ecommerce enables more relevant targeting, higher engagement, and stronger lifetime value.

How It Works

Segmentation Based on Real Transactions

• Purchase History Rules — Segment users by products, categories, or brands purchased.
  
  
• Dynamic Audiences — Segments update automatically as new purchases occur.
  
  
• Cross-Channel Activation — Use segments across personalization and campaigns.
  
  

Clerk.io continuously updates audience segments based on transaction data, ensuring they stay accurate and actionable.

Use Case: Targeting Based on Buying Behavior

An ecommerce brand wants to promote accessories to customers who recently bought a core product.

Without purchase-based segmentation, campaigns are broad and less effective.

With past purchase segmentation, the brand targets only customers who are most likely to respond, improving campaign performance.