How to run ads that reach high-intent buyers with AI Lookalike Audiences
Switch your focus: instead of matching products to customers, find the right customers for your products. Target shoppers most likely to convert with AI lookalikes built from real behavioral data.
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Half your ad spend is wasted on the wrong people
Many brands are still pouring money into ads with broad, low-performing audience segments without realizing how much it’s costing them.Most brands forget that transactional emails are their highest opened emails, with 8x more opens and clicks than any other type of email.
But here’s the catch: most of them contain no product links, no suggestions, and zero sales intent.
Data shows that:
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60% of ad spend is wasted on people unlikely to convert—meaning half your budget often goes to the wrong audience
Customer contact data decays by 2.1% per month, resulting in over 22% of your audience becoming obsolete within a year.
Segmenting by demographics or interests often fails; broad assumptions overshadow real purchase signals.
Turn data-driven targeting into your competitive edge
Your webshop already has the data to segment audiences based on behavior and intent. The more you use it in your ads, the better the results:
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AI-built lookalike audiences deliver lower CAC by up to 40%
Segmented campaigns combining email and ads generate 760% more revenue than generic, one-size-fits-all blasts. (Campaign Monitor)
Businesses using personalized audience segments see up to an 80% increase in lead quality.
By honing in on high-intent buyers and tailoring your ad campaigns, you can drive stronger, more consistent growth of your business.
AI-powered audiences built to show you who’s ready to buy
Clerk.io’s Audience feature flips behavioral data on its head—turning buying patterns into AI-powered lookalikes that can target shoppers with real purchase intent. It only takes 3 steps:
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Purchase-intent segmentation: Let AI analyze real-time signals to build precise, intent-driven audiences.
Lookalike creation: Sync Clerk.io segments directly with Google and Meta Ads and create AI-powered lookalike audiences.
Real-Time optimization: Keep your lookalikes up-to-date with Clerk.io automatically refreshing them every day.
Forget wasted spend on broad targeting. With Clerk.io, your campaigns always reach the right people—at the right time.
Clerk has transformed our online experience. The advanced search and personalized recommendations have not only increased our sales but also enriched the overall customer journey.
See the impact of smarter targeting
When you switch from broad targeting to high-intent audience segments, performance improves fast. Here’s what brands are seeing with AI-driven segmentation and automation:
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Prospecting with AI lookalikes → 40% lower CPA (case: fashion brand)
Retargeting lapsed VIPs → 35% higher ROAS
Micro-segments for marketing campaigns → up to 45% higher conversion rate
Even small improvements in targeting can unlock big gains in efficiency, acquisition, and long-term customer value.
One audience, every channel
Clerk Audience doesn’t just power ads. The same high-intent segments can drive personalization across your entire marketing stack.
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Smarter ads on Meta + Google
Targeted email campaigns that convert
Onsite personalization that boosts order value
With one unified engine, every channel works harder to grow your business. Set up once, scale continuously, and watch your marketing spend work harder.
Some of the Recommendations logics you can place on your webstore:
Best sellers
Displays the items that have been selling most for the longest amount of time.
Hot products
Shows the items that have started selling more recently than they previously have done, often within a short period of time.
Newest products
Your customers will see the products most recently added to your webstore.
Best sellers in category
Display the items within a category that has been sold across the most amount of orders for the longest period of time.
Best alternative products
This logic displays the most similar and popular items, based on whichever product is viewed.
Most sold with
Encourage customers to buy more products by grouping the items that often sell together.
Visitor recommendations
This recommendations slider will display the most relevant items based on a visitor's click history.
Visitor alternatives
Show the best alternatives to whatever a visitor has recently browsed.
Recently purchased products
Display the products that have most recently been bought by another customer.
The results speak for themselves
35.4
%
Increase in order value
1.23
Extra products
11.7
%
More subscribers
9.3
x
More likely to convert
Real averages across all e-commerce stores using Clerk vs. those who didn’t within the same quarter.
Want to see how Clerk's Recommendations work?
Simply request your personalized demo
Completely free of charge
Book the best suitable timeslot for you
See Clerk in action with your own products
No complex sales pitch, just a platform tour
Our solution is comprehensive
and future-proof
One unified platform
Clerk's real power shines when Search, Recommendations, Audience, and Email are combined, providing you with a single and cohesive platform to facilitate crucial e-commerce functionalities.
Completely cookieless
We prioritize user privacy, making the Clerk platform entirely cookieless and free from storing customer data. This ensures GDPR compliance and helps build trust with your customers.
Works out-of-the-box
Clerk works instantly with no learning period. You’ll see immediate results as it leverages prior buyer history and advanced AI algorithms to optimize your webstore.
Loved by thousands of E-Commerce brands
Master E-commerce Success
Strategies, insights and the impact of personalized Recommendations
Learn how Clerk's Recommendations sliders function
Uncover the difference between standard recommendations and Clerk's AI-powered tool
See why product recommendations are critical to your e-commerce success
