How to increase your search-to-cart conversion rates with Omnisearch

DID YOU KNOW?

You’re 10 clicks away from shoppers leaving your site to return to Google

Your visitors don’t want to browse—they want answers. And if your on-site search doesn’t show them what they need right away… you're sending them straight back to Google.

On many e-commerce sites, buying something simple like a dress takes 15 to 25 clicks. By comparison, brands like Nike and Amazon make it happen in 7 to 10 clicks. 

That’s the speed and simplicity your shoppers expect—whether you’re a global giant or not.

Show your shoppers everything they need

Your search bar is your sales assistant

The truth is that you need to act fast. If your search only shows your products but nothing else, you’re forcing people to click away to find the rest - often ending up on your competitor’s site.

Instead, show your visitors a full page of everything they need, including:

To keep shoppers on your site, your search needs to work like a helpful assistant, instantly understanding their intent and delivering a full search experience.

• products and categories
• Helpful content like guides and blog posts
• FAQs and support

Meet Omnisearch

A smarter way to keep shoppers on-site

Clerk.io’s Omnisearch is a full-page search experience that keeps shoppers engaged, informed, and ready to buy.

Here’s how Omnisearch helps you convert more visitors:

Just like Google shows web results, images, and news in one place—Omnisearch does the same, but for your store.

• Everything in One View: Show products, categories, FAQs, blog posts, and guides—all at once.
• Fewer Clicks, Faster Decisions: get shoppers to the right content immediately.
• Traffic Retention: better search-to-cart experience = more completed purchases.

See how others succeed with Clerk.io

How Ferm Living helps their shoppers find what they love

Danish design brand Ferm Living is known for timeless furniture, lighting, and home accessories that fuse soft forms with rich textures. Their online experience reflects that same attention to detail.

When shoppers search for something on their website, they don’t see just a random list of products. They get a full results page powered by Omnisearch—complete with:

The result? A smooth journey from search to purchase—with fewer drop-offs and more conversions!

• Instantly relevant product results
• Category options to narrow the search
• Inspirational blog posts and helpful FAQ content

“Thanks to Clerk.io, our search is faster, smarter, and more intuitive, enhancing both the user experience and our overall efficiency."

Set up once and let AI do the work

Watch your conversion rates go up with Omniseach

Your search bar shouldn’t just find products—it should drive sales. With Clerk’s Omnisearch, it does exactly that.

• Deliver instant, relevant results every time
• Cut bounce rates and search abandonment
• Turn more searches into sales