How to turn your product page bounce rates into conversions

Displaying product alternatives above the fold can reduce your bounce rates by 12% on average—and that’s just one of the benefits.

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DID YOU KNOW?

Google penalizes your search rankings when visitors bounce

When a visitor clicks your Google ad or organic search result and quickly returns to the search page, it signals a poor experience.

This behavior—known as pogo-sticking—affects:

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Your Google search rankings

Your Google Ads Quality Score

Your cost-per-click and ad placements

Whether you invest in SEO or paid acquisition, high bounce rates reduce your ability to convert visitors profitably.

Keep the engagement high and bounce rates low

Give your visitors a second chance to convert

When shoppers don’t find what they want, they leave fast. Instead of letting them bounce, guide them to similar options instantly by showing product alternatives, such as:

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direct substitutes for out-of-stock or mismatched products

similar items that better meet shopper preferences

trending or popular alternatives that drive urgency

By surfacing relevant products immediately above the fold, visitors stay engaged, bounce rates drop, and conversions increase.

stop the bounce

Show product alternatives in real-time with Clerk.io

Clerk.io’s Product Alternatives feature is built to reduce bounce rates and increase conversions using real-time behavioral data. Here's how it works:

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Behavioral data analysis: Understands what similar shoppers viewed and purchased instead

Real-time adaptation: Instantly adjusts suggestions based on user actions and product context

Above-the-fold display: Keeps visitors engaged from the first second

The AI-powered engine tracks shopper intent and shows the most relevant alternatives—even for anonymous visitors—right at the top of the product page.

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"Best e-commerce tool on the market. Clerk.io is in my experience the best tool for product recommendations and search."

Nikolaj from Teeshoppen

Clerk has transformed our online experience. The advanced search and personalized recommendations have not only increased our sales but also enriched the overall customer journey.

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Massimo Lasorsa
E-commerce Manager, Dudubags

Once we implemented the functions it has worked from day one, strengthening our branding and market reach to see growth rates ranging from 70% to 100% year on year.

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Jimmy Håkansson
CEO, Gallerix

The benefits since implementing Clerk have been numerous. It saves manual time through automation and everything is much more dynamic now.

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Anders Jonsson
E-commerce Manager, Eva Solo

See how others succeed with Clerk.io

The impact is immediate!

E-commerce brands that implemented Clerk.io’s Recommendations, including Product Alternatives, see measurable results:

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12% average reduction in bounce rate

Improved Quality Scores for Google Ads

Greater ROI from both paid and organic traffic

"Their product recommendations raise our average basket size by now 22%!"

Daniel Johannesen,
Owner, Watery.dk

Set up once and let AI do the work

Watch your sales go up as your bounce rates go down

Clerk.io starts showing recommendations instantly, even to anonymous visitors, by tracking what they click without using cookies. It’s fast to implement, easy to maintain, and designed to drive more revenue.

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Works from first click

No learning period

Leverages prior buyer history

"Clerk.io is just really good at learning our customers' patterns and recommending what's relevant for them."

Rasmus Serup,
Hairlust

Some of the Recommendations logics you can place on your webstore:

Best sellers

Displays the items that have been selling most for the longest amount of time.

Hot products

Shows the items that have started selling more recently than they previously have done, often within a short period of time.

Newest products

Your customers will see the products most recently added to your webstore.

Best sellers in category

Display the items within a category that has been sold across the most amount of orders for the longest period of time.

Best alternative products

This logic displays the most similar and popular items, based on whichever product is viewed.

Most sold with

Encourage customers to buy more products by grouping the items that often sell together.

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Visitor recommendations

This recommendations slider will display the most relevant items based on a visitor's click history.

Visitor alternatives

Show the best alternatives to whatever a visitor has recently browsed.

Recently purchased products

Display the products that have most recently been bought by another customer.

More than just a tool

The results speak for themselves

35.4

%

Increase in order value

1.23

Extra products

11.7

%

More subscribers

9.3

x

More likely to convert

Real averages across all e-commerce stores using Clerk vs. those who didn’t within the same quarter.

Want to see how Clerk's Recommendations work?

Simply request your personalized demo

Completely free of charge

Book the best suitable timeslot for you

See Clerk in action with your own products

No complex sales pitch, just a platform tour

Not like the rest

Our solution is comprehensive
and future-proof

One unified platform

Clerk's real power shines when Search, Recommendations, Audience, and Email are combined, providing you with a single and cohesive platform to facilitate crucial e-commerce functionalities.

Completely cookieless

We prioritize user privacy, making the Clerk platform entirely cookieless and free from storing customer data. This ensures GDPR compliance and helps build trust with your customers.

Works out-of-the-box

Clerk works instantly with no learning period. You’ll see immediate results as it leverages prior buyer history and advanced AI algorithms to optimize your webstore.

Free e-book

Master E-commerce Success

Strategies, insights and the impact of personalized Recommendations

Learn how Clerk's Recommendations sliders function

Uncover the difference between standard recommendations and Clerk's AI-powered tool

See why product recommendations are critical to your e-commerce success