After reading email marketing stats in our previous posts, you can clearly see that email is still one of the most cost-effective marketing strategies, generating an excellent ROI and skyrocketing sales 🚀.
In this article, we’ll uncover the mysterious reasons why you couldn't make the most out of your email marketing efforts, and present how Clerk.io’s newly launched email innovations can free you from these problems and maximize the ROI of your email marketing 📧.
Here's what we'll discuss:
- Reasons why your email marketing is falling short
- Predictive AI campaigns: A breakthrough in email marketing automation
- Smart email triggers: Email personalization that boosts sales
In the last post, we talked about the top 3 statistically proven email marketing strategies: email personalization, email automation, and email segmentation. Zeroing in on these top 3 strategies, our AI specialists and product experts devoted days and nights to achieve technological advances in email marketing. After a year of hard work, we succeeded 🎊 and developed two groundbreaking email innovations: Predictive AI Campaigns and Smart Email Triggers.
Now it’s time to share what we achieved 🏆!
Reasons that limit rewards of your email marketing efforts
Despite knowing how beneficial email marketing can be, many businesses still struggle to make the most of their email marketing efforts. Based on close collaboration with thousands of clients for the last 9 years, we gathered tons of feedbacks, summarizing 3 primary reasons for their struggles:
1. Too much manual work (automation)
In the process of achieving email automation today, there's still a ton of manual work involved: handpicking products, creating recipient lists, writing copy, and so on. However, in order to create a successful email marketing strategy today, we truly need to remove the human element and let automation take over.
2. Sending way too few emails (volume)
Obviously, the first issue of high human involvement links to the second problem: sending low-volume and low-frequency emails. Based on our own empirical findings, our customers' feedback, and external research, the simple reason behind their failure is that “Businesses are NOT sending enough emails.”
3. Lack of personalization & segmentation (relevance)
It’s surprising to see that one-size-fits-all newsletters are still the go-to approach for most businesses to communicate with their customers. This one-size-fits-all strategy is problematic for a couple reasons. The first being customers often receive irrelevant recommended products and offers. The second being recipient segmentations, according to basic demographic variables, are vague and un-sophisticated.
Predictive AI campaigns: A breakthrough in email marketing automation
Being the world's FIRST fully predictive email marketing tool 🥇, our new AI-driven campaign tool utilizes thousands of data points to predict what, when and who to send your next campaign to.
It's more technologically advanced than any other kind of email campaign to date. Removing the time-consuming and inaccurate human element in email flows, our AI campaign tool works its magic through behavior-based predictions and an advanced level of automation.
Smart email triggers: Email personalization that boosts sales
Did you know that triggered email campaigns generate over 75% of all email revenue, compared to one-size-fits-all campaigns?
In an effort to help our users save time and maximize the ROI of their email marketing, we designed six pre-built email triggers which allow you to send high-converting emails according to customer behaviors and purchase history:
- Abandon Basket
- Abandoned Search
- Abandoned Session
- Order Follow-up
- Interested in New Products
- Welcome Email
Email marketing stats demonstrate that these personalized transactional emails get 8x higher open rates and CTRs (click-through rates), ultimately generating almost 6x more revenue 💰.
Applying our AI campaigns and email triggers come with a wealth of benefits helping you save time and energy, send high-volume emails with accurate targets, increase open rates and CTRs, improve user experience, generate excellent ROI, skyrocket sales, and much more.
If you want to learn more about how Clerk.io's email products work, please check out our ebook.
Still unsure?
Give yourself a head start by talking to one of our specialists today and booking a demo to find out how Clerk.io’s email services can help boost your online sales.
