Audience-Based Merchandising is here!

What’s New

You can now use customer audiences as a trigger inside your merchandising campaigns. This means that anytime a visitor belongs to a specific audience, your merchandising can automatically adjust what they see.

For example, if you’ve created an audience of customers who have shown interest in gloves, you can boost gloves for them across your site—no matter whether they’re browsing search results, recommendations, email content, or chat.

How It Works

1. Choose Your Trigger

Inside a merchandising campaign, you’ll now find two types of customer-related triggers:

• When customer attribute
  React to any customer data you already send to Clerk—email, name, subscription status, zip code, gender, and more.
• When customer is in audience
  Select from all the audiences you’ve created. If a visitor belongs to the chosen audience, the campaign activates.

If you only set this one trigger, your rule will apply everywhere across Clerk: search, recommendations, chat, and email.

You can also limit the rule to specific placements—for example, only on the homepage’s popular items.

2. Apply Your Merchandising Logic

Once the trigger is set, simply add your rules.
For example, you can boost gloves so that every second product in a banner slot is a glove—shown only to visitors who were part of the “Interested in Gloves” audience.

3. See the Personalized Experience Live

When a visitor belonging to that audience returns to your site, Clerk recognizes them and adjusts the product sequence instantly.

Why It Matters

This new capability allows you to:

• Personalize your webshop based on real customer behavior
• Deliver highly relevant product selections
• Increase engagement and conversions through targeted boosts
• Align merchandising with your audience strategy—automatically

Feedback

We’d love to hear how this update helps your store’s international shoppers.
As always, you can reach our team at support@clerk.io with feedback or questions.