Top 15 Mind-Blowing Omnichannel Statistics You Should Know for 2026

Below are the most important omnichannel statistics shaping ecommerce strategy today.

Omnichannel Consumer Behavior in 2026

Most shoppers already behave in an omnichannel way — whether brands are ready or not.

They research, compare, and purchase across multiple touchpoints before committing.

• Around 73% of retail shoppers use multiple channels during their buying journey
• Omnichannel buyers use 6+ touchpoints on average before making a purchase decision
• Customer lifetime value is up to 30% higher for omnichannel shoppers compared to single-channel buyers

Key takeaway: Omnichannel customers are structurally more valuable than single-channel customers.

Omnichannel Ecommerce Performance Metrics

Integrated experiences generate measurable commercial gains.

Omnichannel does not just improve UX — it improves economics.

• Omnichannel customers purchase approximately 70% more frequently than single-channel shoppers
• They spend around 16% more per order
• Omnichannel marketing can increase purchase frequency by up to 250%

Frequency × order value × retention = exponential revenue impact.

Retention & Revenue Impact

Retention is where omnichannel proves its long-term value.

Brands that integrate channels keep customers longer and grow faster.

• Retailers with strong omnichannel strategies achieve ~89% customer retention, compared to ~33% for weak strategies
• Omnichannel leaders see up to 3.5× higher revenue growth year-over-year
• Integrated engagement increases repeat purchase rates significantly

Retention compounds over time, making omnichannel execution a long-term growth lever — not just a tactical marketing upgrade.

Why Omnichannel Execution Is Difficult

Despite the upside, execution remains the main barrier.

Strategy is simple. Operational alignment is not.

• About 76% of brands now consider omnichannel essential for long-term growth
• Over 80% of retail & ecommerce marketers plan to invest more in omnichannel technology and integrated customer experiences
• Data integration and cross-channel consistency remain top operational challenges

Without unified data, personalization breaks across devices and channels.

How Clerk Helps Brands Execute Omnichannel

Execution is where most brands fall short.

Clerk removes complexity by unifying first-party data and activation across channels.

• Real-time audience syncing
• Behavior-based segmentation without manual rules
• Consistent personalization across web, email, and paid channels

Omnichannel becomes scalable when data, segmentation, and personalization operate as one system.

TL;DR

• 73% of shoppers use multiple channels
• Omnichannel customers purchase ~70% more frequently
• Average order value increases ~16%
• Strong omnichannel brands retain ~89% of customers
• Revenue growth can be 3.5× higher
• Unified data makes omnichannel execution possible