Why retail support matters in modern commerce

Exceptional retail support builds trust, reduces friction, and drives repeat business. According to research, customers who feel supported are substantially more likely to return—and to spend more with every visit. Integrating AI support into retail operations means faster query resolution, personalized product suggestions, and a scalable service model.

1. 24/7 AI chat support with Clerk.io Chat

The Chat tool from Clerk.io is the world’s first e‑commerce chatbot designed to act as a virtual retail assistant.
Key features include:

• Order tracking: automated “Where is my order?” responses
  
  
• Personalized suggestions: upsells and related product prompts
  
  
• Real‑time product guidance: answers based on page context
  
  
• Speech‑to‑text & multilingual support: ideal for diverse customer bases
• Human escalation & seamless integration: support tools for switching to agents when needed
  
  

Thanks to these capabilities, brands drastically reduce ticket load while keeping customers engaged and informed.

2. Integrating chat into in‑store and online retail support

Clerk.io seamlessly bridges channels—chat on your website can mimic the in‑store assistant experience. Real‑time suggestions, quick answers, and order lookup replicate what a shopper might receive in person.

This mirrors best practices shared in Clerk’s blog, How to make your online store feel like your retail store‍. In this way, retail support becomes a cohesive experience across touchpoints.

3. AI‑driven personalized support & upselling

Support isn’t just about solving problems—it’s an opportunity to delight. With Chat’s recommendation engine, you can suggest complementary or best alternative products at exactly the right moment. This both improves the customer experience and drives average order value higher.

4. Cost-efficient scalability with clerk chat

Replacing repetitive support tasks, Clerk.io Chat lets brands scale support without hiring additional staff. It automatically handles common queries—tracking, returns, FAQs—so your human team can focus on high‑value cases.

5. Privacy-first and cookieless compliance

Clerk.io adheres to GDPR and privacy best practices—Chat does not store external personal data or use cookies. This builds trust and ensures that your retail support is compliant and secure.

6. Real‑world success stories

Here are examples of retailers using Clerk.io to deliver outstanding support:

• Korsør Hvidevarecenter: They use AI Chat to offer support pre‑purchase, both in‑store and online, reducing friction and improving conversions
  

• Hairlust: Implemented personalized search, recommendations, and support flows that increased re‑engagement and satisfaction

• Uniq Perler: Boosted basket size by 26% through smart upselling and guided experiences via AI‑powered support

TL;DR

Clerk.io’s AI‑powered tools—from Chat to search, recommendations, and insights—lay the groundwork for scalable, proactive retail support. Features like 24/7 chat, multilingual assistance, privacy-first design, and AI-based upsells empower you to deliver consistent, engaging, personalized support—online and offline—while reducing costs and boosting customer satisfaction.

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