AI that makes baby and toddler e-commerce more profitable.

Help parents shop confidently by age, stage, safety need and the moments ahead.

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Baby and toddler products
Higher average order value ↗More conversions ↗More profitable growth ↗

Every child develops differently. Their shopping journey should too.

A newborn parent and a family preparing for first steps need completely different products and reassurance.

Clerk.io reads live catalogue, transaction and behaviour signals to make every interaction more relevant and more profitable.

9.3×more likely to convert
35.4%higher order value
1.23extra products per basket
Real averages across e-commerce stores using Clerk.io versus stores that did not, within the same quarter.
Five profit levers

A better journey at every buying moment.

From first search to the next purchase, each moment becomes an opportunity to be more helpful and more profitable.

01Discovery

Help parents shop by age and stage

Understand the intent behind every search so parents reach products that genuinely fit.

Business impactFewer dead endsExplore AI Search →
02Basket size

Put safety information up front

Recommend the useful products that naturally belong together, without relying on manual merchandising.

Business impactHigher order valueExplore Recommendations →
Store & Co.Shop   New   Help
Your basket2.5 TOG Sleep Sack6–12 months · organic cotton€49.95
Complete the set
Cotton bodysuit€12.95
Night light€18.00
Baby monitor€22.50
Fitted sheet€9.50
03Confidence

Make gifting and registries effortless

Give shoppers clear, contextual guidance at the exact moment uncertainty could cost the sale.

Business impactMore confident purchasesExplore AI Chat →
Store & Co.Advice   Delivery   Contact
2.5 TOG Sleep Sack6–12 months · organic cotton
SShopping assistantOnline now

Is this safe for an 8-month-old who has started rolling?

Yes. It has free arm movement, the correct fitted neckline and no loose blanket material.

2.5 TOG Sleep Sack6–12 months · organic cotton
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04Retention

Anticipate the next growth stage

Recognise replenishment and seasonal timing, then bring customers back with something relevant.

Business impactMore recurring revenueExplore Email →
05Lifetime value

Guide first-time parents from day one

Turn live behaviour into useful customer segments without cookies or hours of manual tagging.

Business impactSmarter retention spendExplore Audience →
Live audience

High-value parents

12,480 customers

High repeat intent +28%

One connected platform

Five products. One understanding of every customer.

Search, Recommendations, Chat, Email and Audience learn from the same live catalogue, transactions and behaviour. Every interaction makes the next one smarter.

Explore the platform →
Clerk.io platform data flow
Your store, your products

See where your baby and toddler store is leaving revenue behind.

We will show you the biggest opportunities across discovery, basket size and retention using your own catalogue.

Book your free demo →