Homewares and appliances

Meet your customers’ unique needs by making them feel at home.

From kitchen appliances to washing machines, lawnmowers, and beyond … there are hundreds of products that make our daily lives easier. Guide your customers around your store and help them effortlessly find what they need. Our personalization software optimizes your search function and creates powerful product pages with hyper-relevant alternatives and complementary products to increase your chances of conversion.

Clerk.io Automatically Grow Sales.

Homewares and appliances
Clerk.io beat our previous vendor by 143% in additional revenue.
filip domagala profile image in circle

Filip Domagala

CEO, Unisport


Guaranteed to grow your sales

Clerk.io automatically analyzes behavior, trends, and transactions to present powerful real-time search results, recommendations, content, and insights.

Increase in
order value
More likely
to convert
* Real averages across all e-commerce stores using Clerk.io vs. those who didn’t within the same quarter.

E-commerce automation and personalization. Simplified.

Take your webstore to the next level with Clerk.

Homewares and appliances

Guarantee your customers a hassle-free search experience

While an extensive array of kitchen accessories may fulfill any chef’s wishes, make sure that their desired product can still be found within three clicks. Clerk’s search algorithm takes into account not only the product title but also the entire product description. When a customer types only two keystrokes, our search automatically suggests the right products, even if the complex or foreign brand name is misspelled.

Homewares and appliances

Pepper the customer journey with relevant and exciting suggestions

What if your customer lands directly on a product page showing a particular dishwasher? Even if the product does not have all the needed features, keep your customers on your site by suggesting great alternative models directly on the product page. Once a product is added to their basket, increase the order size by offering the perfect complementary products. Wouldn’t you also like to purchase glasses, coffee cups, and bowls to go inside your new dishware?

Homewares and appliances

Make your marketing more targeted and effective to boost your sales

The kitchen, bathroom, or bedroom – where is your customer planning to makeover? Clerk Audience enables you to filter your customer base by their preference for specific product categories, making it easy to tailor your ad campaigns to what an individual customer actually wants to see. This increases conversion and reduces ad spend across all channels, from email campaigns and social media posts, to search engine ads.

The Clerk Products

Powerful solutions to propel your business.


Optimize your webshop’s search to ensure shoppers see the products they really want. Whether they are searching for a specific kitchen appliance, or the perfect table decoration, our intelligent search will show available, best-selling, and specific products suited to them. Say goodbye to ‘no result searches’ or showing out-of-stock products.

Typo and synonym detection

Keyword matching for more relevant search results

Easy search and website navigation


Struggling with cross-selling opportunities and alternative suggestions on your product pages? Our Recommendations solution works with AI to automatically generate the perfect product recommendations, saving you time and manual work. Help your customers discover more at every touchpoint, so they can complement their new dinner plates with matching glassware, or whatever our smart AI recommends.

Suggest alternatives, best-sellers, and many more

Drive traffic from blogs to product pages

Create hyper-relevance with specific and seasonal recommendations


Email is an essential channel for your marketing communication, but it’s time-consuming to draft and manually choose which products should be shown. With so many products for each room in the house, it’s impossible and impractical to choose a one-size-fits-all approach. Clerk Email uses pre-built triggers and set-and-forget predictive AI to send out highly personalized 1:1 product emails.

Completely automated email campaigns

Targeted emails based on interests and customer type

Fully customizable recommendation logics with rules and filters


What if you could predict which customer profiles provide your business with the most value? Our AI finds similar shoppers to your current customers and removes the guessing work about customer behavior, so you’ll know if they’re interested in lamps, kitchen equipment or table cloths. And the best part? Our Audience feature is completely cookieless.

Segment customers by product interest, behaviors, and orders

Integrate with ad platforms like Facebook and Google for further reach

Use customer analytics to guide your decision-making

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Increase in
order value
Increase in
order value
Increase in
order value
Increase in
order value

What our 

customers think of Clerk

We save a lot of time using Clerk so we can focus on other things that can't be automated!

Thomas Ferm Fischer, Head of E-Commerce



We get direct feedback from customers. Clerk’s search feature is a key tool for us to create future blog posts. It gives us all the inputs of what customers are searching for.

David Dick, Marketing Leader

I Am Creative


The great thing about Clerk is that they offered us a direct contact (Customer Success Manager) who is able to combine IT needs with marketing needs. It is a rare thing!

Gennaro Ferrentino, E-Commerce and Marketing Specialist



Ready to see how Clerk can support your unique business needs?

Reach out to us here