AI Chatbots: a Must-Have for E-Commerce in 2026

ChatGPT, Gemini, and Claude have changed how people discover products online.

Shoppers now expect to ask questions and get immediate, helpful answers — personalized, accurate, and in plain language.

That expectation doesn’t stop at search engines.

It’s being carried straight onto your webshop.

At the same time, 64% of online shopping happens in the evening, when most support teams are offline. That’s when hesitation shows up — about sizing, compatibility, delivery, or returns — and when unanswered questions quietly kill conversions.

In this webinar, we’ll break down how leading e-commerce teams are responding to this shift using AI chatbots as virtual sales assistants — not gimmicks, and not replacements for humans.

You’ll get a clear, practical view of how AI chat is actually being used in e-commerce today, and how to add it to your store the right way.

This webinar is designed for:

• E-commerce store owners
  
• E-commerce managers
  
• Heads of digital / online
  
• Fashion webshops dealing with high return rates
• Any online store with traffic outside office hours
  
  

If your store gets traffic in the evenings or weekends — this session will be relevant.

In this webinar, you’ll learn:

• How shopper expectations have changed in the age of ChatGPT
  
• Why buying decisions increasingly happen after hours
  
• How AI chatbots are being used as virtual sales assistants in e-commerce
  
• How fashion brands reduce uncertainty before it becomes a return
  
• Where AI chat genuinely helps — and where it doesn’t
  
• Common mistakes to avoid when adding AI chat to your webshop

Date: February 19

Time: 13:00 CET

Place: online

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