AI that makes sporting-goods e-commerce more profitable.

Help every athlete find the right size, skill level and complete setup.

Get started now
Sporting goods products
Higher average order value ↗More conversions ↗More profitable growth ↗

Every athlete performs differently. Their storefront should too.

A junior beginner and a competitive adult can search for the same equipment while requiring completely different products.

Clerk.io reads live catalogue, transaction and behaviour signals to make every interaction more relevant and more profitable.

9.3×more likely to convert
35.4%higher order value
1.23extra products per basket
Real averages across e-commerce stores using Clerk.io versus stores that did not, within the same quarter.
Five profit levers

A better journey at every buying moment.

From first search to the next purchase, each moment becomes an opportunity to be more helpful and more profitable.

01Discovery

Get size and fit right first time

Understand the intent behind every search so athletes reach products that genuinely fit.

Business impactFewer dead endsExplore AI Search →
02Basket size

Match equipment to skill level

Recommend the useful products that naturally belong together, without relying on manual merchandising.

Business impactHigher order valueExplore Recommendations →
Store & Co.Shop   New   Help
Your basketTerraRun WideWomen’s 39 · wide fit€49.95
Complete the set
Running socks€12.95
Hydration belt€18.00
Trail jacket€22.50
Recovery roller€9.50
03Confidence

Smooth seasonal revenue

Give shoppers clear, contextual guidance at the exact moment uncertainty could cost the sale.

Business impactMore confident purchasesExplore AI Chat →
Store & Co.Advice   Delivery   Contact
TerraRun WideWomen’s 39 · wide fit
SShopping assistantOnline now

Is this stable enough for rocky trails if I overpronate?

Yes. It combines a supportive medial frame with a high-grip outsole designed for uneven, rocky terrain.

TerraRun WideWomen’s 39 · wide fit
Ask a follow-up question
Powered by Clerk.io
04Retention

Make team gear discoverable

Recognise replenishment and seasonal timing, then bring customers back with something relevant.

Business impactMore recurring revenueExplore Email →
05Lifetime value

Guide upgrades as athletes progress

Turn live behaviour into useful customer segments without cookies or hours of manual tagging.

Business impactSmarter retention spendExplore Audience →
Live audience

High-value athletes

12,480 customers

High repeat intent +28%

One connected platform

Five products. One understanding of every customer.

Search, Recommendations, Chat, Email and Audience learn from the same live catalogue, transactions and behaviour. Every interaction makes the next one smarter.

Explore the platform →
Clerk.io platform data flow
Your store, your products

See where your sporting goods store is leaving revenue behind.

We will show you the biggest opportunities across discovery, basket size and retention using your own catalogue.

Book your free demo →