Why Synonyms Matter in Ecommerce Search
Shoppers rarely search using the same words as your product catalog.
Without synonyms, relevant products are hidden behind mismatched terminology.
Synonyms ensure searches like “sneakers” and “trainers” return the same results.
Key benefit: Ecommerce search synonyms improve product discovery and conversion.
How It Works
Search Term Mapping
- Synonym Detection — Match different words with the same intent.
- Automatic Matching — Show correct results without manual intervention.
- Improved Relevance — Reduce zero-result searches.
Clerk.io connects related terms so shoppers always find what they’re looking for.
Use Case: Reducing Zero-Result Searches
A shopper searches using alternative wording.
Without synonyms, no results appear.
With search synonyms, relevant products are displayed instantly.
Comparison: Clerk.io vs Algolia vs Doofinder
<div class="comparison-table-card"><table class="comparison-table"><thead><tr><th>Feature</th><th>Clerk.io</th><th>Algolia</th><th>Doofinder</th></tr></thead><tbody><tr><td>Search synonyms</td><td>Yes — built-in synonym handling for ecommerce search.</td><td>Yes — requires manual synonym configuration.</td><td>Yes — basic synonym support.</td></tr><tr><td>Zero-result prevention</td><td>Automatically reduces zero-result searches.</td><td>Ongoing manual tuning required.</td><td>Limited optimization capabilities.</td></tr><tr><td>Ease of setup</td><td>Merchant-friendly with minimal effort.</td><td>Developer-oriented setup.</td><td>Manual configuration.</td></tr></tbody></table></div>
Frequently Asked Questions
What are search synonyms?
Alternative terms mapped to the same search results.
Do synonyms reduce zero-result searches?
Yes.
Are synonyms configurable?
Yes.
Improve Search Accuracy
Use search synonyms to help shoppers find products faster with Clerk.io.
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