How to turn every transactional email into a revenue channel

Turn routine emails into shoppable experiences with live product recommendations that drive revenue.

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Learn how easy it is to make every email profitable!

DID YOU KNOW?

You’re already sending emails that can convert

Most brands forget that transactional emails are their highest opened emails, with 8x more opens and clicks than any other type of email.

But here’s the catch: most of them contain no product links, no suggestions, and zero sales intent.

That means missed opportunities in:

The truth is, you’re already sending emails that could generate more sales for your business. Without product recommendations, you’re leaving revenue on the table.

Abandoned cart flows
Order confirmations and shipping updates
Welcome sequences for newsletter signups

The numbers don’t lie

Every email can become a sales machine

By embedding personalized product recommendations directly into your emails, you turn them into automated sales touchpoints that deliver real results:

Using email to upsell and cross-sell isn’t just a nice-to-have—it can be the missing piece in your strategy and the channel that maximizes your ROI.

30x more revenue per recipient from automated transactional flows (like abandoned cart or post-purchase emails) compared to regular campaigns.
142% increase in revenue per email when retailers add personalized product suggestions.
37% of sales generated by just 2% of email volume through automated emails.

Make every email count

Meet Clerk.io’s Embedded Email Recommendations

Clerk.io makes it effortless to integrate dynamic, real-time product blocks into any email. Here's why brands choose it:

Once it’s set up, your emails are always personalized and relevant—no manual product curation required. Set it once, fine-tune when needed, and let it run.

Real-time rendering – products are generated when the email is opened, not when it’s sent.
Automatic personalization – recommendations adapt based on browsing, cart, and purchase history.
Simple integration – works with any ESP like Klaviyo, Mailchimp, or custom platforms.

Photo of a man smiling looking at the camera. — **Massimo Lasorsa**
E-commerce Manager, Dudubags

Photo of a man smiling at the camera — **Anders Jonsson**
E-commerce Manager, Eva Solo

See how others succeed with Clerk.io

Why Eva Solo’s shoppers keep coming back

Eva Solo uses Clerk’s Email Recommendations to automatically send customers tailored product suggestions based on their browsing and purchase history. Post-purchase emails keep shoppers engaged and encourage repeat sales across all markets.

Eva Solo proves that when automation meets personalization, email can become one of the most powerful sales channels.

+11% extra revenue from personalized, automated campaigns
+81% increase in basket size through complementary product recommendations
+125% higher average order value with targeted, post-purchase suggestions

★★★★★
**Anders Jonsson,**
E-Commerce Manager at Eva Solo

Upsell and cross-sell automatically

Give your customers a personalized email experience

Clerk.io starts optimizing your emails from the very first open—cookieless, GDPR-ready, and with true 1-to-1 personalization as soon as an email identifier is available.

It only takes 3 steps:

It’s that simple!

Set up your logic in Clerk.io
Copy the embed code
Paste it into your emails

“The benefits since implementing Clerk have been numerous. It saves manual time through automation and everything is much more dynamic now”.

★★★★★

Anders Jonsson,

E-Commerce Manager at Eva Solo

NEW!

Predictive AI Revenue Calculator

Enter your store's traffic, orders, and order value to instantly see how much extra revenue Clerk.io's Predictive Al technology could generate for you.

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Some of the Recommendations logics you can place on your webstore:

Best sellers

Displays the items that have been selling most for the longest amount of time.

Hot products

Shows the items that have started selling more recently than they previously have done, often within a short period of time.

Newest products

Your customers will see the products most recently added to your webstore.

Best sellers in category

Display the items within a category that has been sold across the most amount of orders for the longest period of time.

Best alternative products

This logic displays the most similar and popular items, based on whichever product is viewed.

Most sold with

Encourage customers to buy more products by grouping the items that often sell together.

Visitor recommendations

This recommendations slider will display the most relevant items based on a visitor's click history.

Visitor alternatives

Show the best alternatives to whatever a visitor has recently browsed.

Recently purchased products

Display the products that have most recently been bought by another customer.

More than just a tool

The results speak for themselves

35.4%

Increase in order value

1.23

Extra products

11.7%

More subscribers

9.3x

More likely to convert

Real averages across all e-commerce stores using Clerk vs. those who didn’t within the same quarter.

Want to see how Clerk's Recommendations work?

Simply request your personalized demo

Completely free of charge
Book the best suitable timeslot for you
See Clerk in action with your own products
No complex sales pitch, just a platform tour

Request a demo

Not like the rest

Our solution is comprehensive
and future-proof

One unified platform

Clerk's real power shines when Search, Recommendations, Audience, and Email are combined, providing you with a single and cohesive platform to facilitate crucial e-commerce functionalities.

Completely cookieless

We prioritize user privacy, making the Clerk platform entirely cookieless and free from storing customer data. This ensures GDPR compliance and helps build trust with your customers.

Works out-of-the-box

Clerk works instantly with no learning period. You’ll see immediate results as it leverages prior buyer history and advanced AI algorithms to optimize your webstore.

customer success

Loved by thousands of E-Commerce brands

How Hairlust Uses Clerk.io's Search and Recommendations to Boost Online Sales

ProVape Achieved a 298% Increase in Conversion Rate With Personalized Recommendations

Free e-book

Master E-commerce Success

Strategies, insights and the impact of personalized Recommendations

Learn how Clerk's Recommendations sliders function
Uncover the difference between standard recommendations and Clerk's AI-powered tool
See why product recommendations are critical to your e-commerce success

Download for free