About this webinar
Choosing the right fabric often starts with a question about colour, texture, durability or use. Online, that guidance is harder to provide across more than 8,000 specialist products.
In this webinar, see how I Want Fabric uses Clerk.io Chat, Search and Recommendations to bring showroom guidance online. Learn how questions become product matches, customer language connects to relevant materials, and discovery continues beyond the first product.
The results include:
- 240 Chat conversations in one month
- 15.57% of visitors who used Chat placed an order, and 33 conversations led to at least one sale
- 61% higher average order value for orders containing products found through Clerk.io
This webinar is ideal for:
- Ecommerce managers and store owners with specialist catalogues
- Customer experience and support teams bringing product guidance online
- Merchandising and conversion teams improving discovery and order value
- Online retailers evaluating Chat, Search and Recommendations
What you will learn
- How shoppers can begin with a project instead of an exact product name
- How Chat and Search support different levels of product knowledge
- Where Recommendations help shoppers compare alternatives and complete a project
- How interaction and order data reveal the value of better product guidance
Details
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